¿Quién usa Hotjar?

Startups, PYMES: comercializadores digitales, especialistas en CRO, diseñadores web, desarrolladores web, especialistas en UX

¿Qué es Hotjar?

Herramientas de comentarios y análisis creadas para mejorar la experiencia de los visitantes de tu sitio web. Proporciona mapas térmicos, sondeos de opinión, encuestas y más.

Información sobre Hotjar

Hotjar

https://www.hotjar.com

Fundada en 2014

Resumen de precios de Hotjar

Hotjar dispone de una versión gratuita y ofrece una prueba gratis.

Versión gratuita

Prueba gratis

Implementación

En la nube, SaaS, web

Formación

En directo en línea

Seminarios web

Documentación

Asistencia

En línea

Funciones de Hotjar

Herramientas UX
Animación
Búsqueda de usuarios
Mapas térmicos
Para sistemas móviles
Para sitios web
Prototipado
Registro de actividad de la pantalla
Tests de usabilidad
Tests no moderados
Trayectoria del usuario
Análisis de páginas web
Análisis predictivo
Asignación de canales
Cartografía del viaje de cliente
Métricas de redes sociales
Métricas de rendimiento
Panel de comunicaciones
Pruebas A/B
Seguimiento de campañas
Seguimiento del ROI
Gestión de campañas
Gestión de varias ubicaciones
Seguimiento de búsqueda de sitios
Seguimiento de conversión
Seguimiento de fuentes de referencia
Seguimiento de interacciones entre usuarios
Seguimiento de objetivos
Seguimiento de palabras claves
Seguimiento de páginas consultadas
Seguimiento de tiempo en la página
Análisis de elementos
Análisis de páginas web
Cartografía de comportamientos
Cartografía radial
Cartografía territorial
Mapas dinámicos
Mapas integrables
Panel de comunicaciones
Para las ciencias
Para ventas
Análisis de comportamientos
Análisis predictivo
Colaboración
Encuestas y comentarios
Gestión de acciones
Importación y exportación de datos
Modelado de atribuciones
Modelos
Perfiles de clientes
Análisis
Comentarios de 360 grados
Creación de informes de llamadas
Gestión de encuestas
Recopilación de comentarios
Supervisión de quejas
Alertas de secciones ambiguas
Análisis de competidores
Gestión de contenidos
Gestión de enlaces
Herramientas de investigación de palabras clave
Métricas de rendimiento
Anotaciones
Análisis comparativo y cualitativo
Análisis cuantitativo del contenido
Análisis de búsquedas de usuarios
Análisis de medios
Análisis de sentimientos
Análisis de texto
Análisis estadístico
Colaboración
Investigación de métodos mixtos
Varios idiomas
Visualización de datos
Análisis
Análisis de sentimientos
Análisis de texto
Análisis predictivo
Gestión de encuestas/sondeos
Gestión de los comentarios negativos
Gestión del conocimiento
Panel de comunicaciones
Recopilación de datos multicanal
Segmentación de clientes
Alertas y notificaciones
Creación de informes de uso
Métricas de rendimiento
Programación del mantenimiento
Pruebas de disponibilidad
Registros de eventos
Supervisión FTP
Supervisión de transacciones
Supervisión del servidor de correo
Supervisión en tiempo real
Admite audio/imágenes/vídeo
Biblioteca de preguntas
Encuesta móvil
Encuesta sobre sitio web
Herramientas de análisis de datos
Lógica de exclusión
Marketing por correo electrónico
Rama de preguntas
Recolección de respuestas sin conexión
URL de encuestas personalizadas

Opiniones de Hotjar

Mostrando 5 de 329 opiniones

General
4,7/5
Facilidad de uso
4,6/5
Atención al cliente
4,5/5
Funcionalidades
4,5/5
Relación calidad-precio
4,5/5
Akande D.
Marketing Communications Specialist
Bienes de consumo, 1001-5000 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 22/8/2019

"HotJar is an awesome tool for studying websites and optimizing!"

Comentarios: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Puntos a favor: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Contras: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Respuesta de proveedores

por Hotjar el 27/8/2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

  • Fuente de la reseña 
  • Publicado el 22/8/2019
Trevor A.
Product Owner, CRO Services
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Funcionalidades
    5/5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 16/12/2019

"Must have for qualitative research"

Comentarios: Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Puntos a favor: Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Contras: On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Respuesta de proveedores

por Hotjar el 17/12/2019

Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

  • Fuente de la reseña 
  • Publicado el 16/12/2019
Aman V.
Digital Marketing Coordinator
Automoción, 501-1000 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    5/5
  • Facilidad de uso
    4/5
  • Funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 5/5/2020

"A solid marketing intelligence tool to accurately identity UX/UI issues!"

Comentarios: There were some apps that were causing UX/UI issues but we were able to discover them quickly using the heatmaps feature to see where the pages have interacted with the most.

Puntos a favor: We were struggling to see why some of the pages had an abnormally higher bounce rate, using Hotjar's services we were able to pinpoint the issues caused because of UX/UI apps

Contras: All happy here with the product, the team is quite satisfied with the reports we have received from Hotjar and we're the progress filter through Google Analytics, so quite satisfied!

Respuesta de proveedores

por Hotjar el 8/5/2020

Hi Aman!

Thanks so much for taking the time to review Hotjar - we appreciate it!

It's great to hear you were able to fix your UX issues with the help of Hotjar insights.

What would you like to see in Hotjar that'd make it easier to work with that would lead you to give us 5 stars for 'Ease of Use'?

Would love to hear from you - feel free to write me back and share your thoughts.

Best
Alex from the Hotjar team

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 5/5/2020
Ioana G.
User Researcher
Ocio, viajes y turismo, 201-500 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    3/5
  • Facilidad de uso
    5/5
  • Funcionalidades
    3/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 14/8/2019

"Great little tool for starting your UX research"

Comentarios: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Puntos a favor: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Contras: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Respuesta de proveedores

por Hotjar el 27/8/2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at support@hotjar.com and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Fuente de la reseña 
  • Publicado el 14/8/2019
Usuario verificado
Owner
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    4/5
  • Facilidad de uso
    5/5
  • Funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 23/4/2020

"Great Heat-mapping Software"

Comentarios: Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.

Puntos a favor: Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Contras: The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

Respuesta de proveedores

por Hotjar el 27/4/2020

Hi,

Thank for taking the time to review Hotjar.

It's good to hear that you found Hotjar helpful in optimizing your websites.

If you want to reach out to me at sharon.biggar@hotjar.com, I'd like to send you a small thank you for your review.

Cheers,
Sharon from Hotjar

  • Fuente de la reseña 
  • Publicado el 23/4/2020