¿Quién usa Hotjar?

Startups, PYMES: comercializadores digitales, especialistas en CRO, diseñadores web, desarrolladores web, especialistas en UX

¿Qué es Hotjar?

Herramientas de comentarios y análisis creadas para mejorar la experiencia de los visitantes de tu sitio web. Proporciona mapas térmicos, sondeos de opinión, encuestas y más.

Información sobre Hotjar

Hotjar

https://www.hotjar.com

Fundada en 2014

Resumen de precios de Hotjar

Hotjar dispone de una una versión gratuita y ofrece una prueba gratis. Consulta más información sobre precios de Hotjar a continuación.

Versión gratuita

Prueba gratis

Implementación

En la nube, SaaS, web

Formación

En directo en línea

Seminarios web

Documentación

Asistencia

En línea

Funciones de Hotjar

Herramientas UX
Animación
Búsqueda de usuarios
Mapas térmicos
Para sistemas móviles
Para sitios web
Prototipado
Registro de actividad de la pantalla
Tests de usabilidad
Tests no moderados
Trayectoria del usuario
Análisis de páginas web
Análisis predictivo
Asignación de canales
Cartografía del viaje de cliente
Métricas de redes sociales
Métricas de rendimiento
Panel de comunicaciones
Pruebas A/B
Seguimiento de campañas
Seguimiento del ROI
Gestión de campañas
Gestión de varias ubicaciones
Seguimiento de búsqueda de sitios
Seguimiento de conversión
Seguimiento de fuentes de referencia
Seguimiento de interacciones entre usuarios
Seguimiento de objetivos
Seguimiento de palabras claves
Seguimiento de páginas consultadas
Seguimiento de tiempo en la página
Análisis de elementos
Análisis de páginas web
Cartografía de comportamientos
Cartografía radial
Cartografía territorial
Mapas dinámicos
Mapas integrables
Panel de comunicaciones
Para las ciencias
Para ventas
Análisis de comportamientos
Análisis predictivo
Colaboración
Encuestas y comentarios
Gestión de acciones
Importación y exportación de datos
Modelado de atribuciones
Modelos
Perfiles de clientes
Análisis
Comentarios de 360 grados
Creación de informes de llamadas
Gestión de encuestas
Recopilación de comentarios
Supervisión de quejas
Alertas de secciones ambiguas
Análisis de competidores
Gestión de contenidos
Gestión de enlaces
Herramientas de investigación de palabras clave
Métricas de rendimiento
Anotaciones
Análisis comparativo y cualitativo
Análisis cuantitativo del contenido
Análisis de búsquedas de usuarios
Análisis de medios
Análisis de sentimientos
Análisis de texto
Análisis estadístico
Colaboración
Investigación de métodos mixtos
Varios idiomas
Visualización de datos
Análisis
Análisis de sentimientos
Análisis de texto
Análisis predictivo
Gestión de encuestas/sondeos
Gestión de los comentarios negativos
Gestión del conocimiento
Panel de comunicaciones
Recopilación de datos multicanal
Segmentación de clientes
Alertas y notificaciones
Creación de informes de uso
Métricas de rendimiento
Programación del mantenimiento
Pruebas de disponibilidad
Registros de eventos
Supervisión FTP
Supervisión de transacciones
Supervisión del servidor de correo
Supervisión en tiempo real
Admite audio/imágenes/vídeo
Biblioteca de preguntas
Encuesta móvil
Encuesta sobre sitio web
Herramientas de análisis de datos
Lógica de exclusión
Marketing por correo electrónico
Rama de preguntas
Recolección de respuestas sin conexión
URL de encuestas personalizadas

Opiniones de Hotjar

Mostrando 5 de 316 opiniones

En general
4.7/5
Facilidad de uso
4.6/5
Atención al cliente
4.5/5
Funcionalidades
4.5/5
Relación calidad-precio
4.5/5
Ratish K.
Digital Marketing Analyst
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 5/12/2018

"Hotjar Really Helped Us Leverage Our Business!"

Comentarios: My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Puntos a favor: Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Contras: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

  • Fuente de la reseña 
  • Publicado el 5/12/2018
Brent J.
Head Of Product Management
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 18/2/2020

"Awesome for user recordings and heat-maps "

Comentarios: The tool is really helpful to better understand your user's experience.

Puntos a favor: The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Contras: It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Respuesta de proveedores

por Hotjar el 19/2/2020

Hey Brent

So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!

With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email support@hotjar.com or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?

Hope this helps!
Thanks so much again for your kind review.

Bee @ Hotjar

  • Fuente de la reseña 
  • Publicado el 18/2/2020
Ciprian P.
Founder
Tecnología y servicios de la información, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 4/1/2020

"An awesome user research and feedback tool"

Puntos a favor: An awesome user research and feedback tool with the most used features readily available. A clean look and a professional UX makes it my favourite tool. The free plan also has enough views/actions/events, allowing it for a good round of testing before going fully paid.

Contras: I'd like more popup options, something similar to GetSiteControl.

Respuesta de proveedores

por Hotjar el 14/1/2020

Hi Ciprian,

Thanks for taking the time to review Hotjar. It's great to hear that you're getting a lot of value out of it.

If you would like to give us more detail about what pop-up options you'd like to see, you can do so under 'Suggest a Feature' from within your Hotjar account and our product team will pick it up.

Also, if you reach out to me directly [mike.cullen@hotjar.com], I'd like to send you a little something as a thank you for taking the time to review us.

Mike

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 4/1/2020
Ioana G.
User Researcher
Ocio, viajes y turismo, 201-500 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    3/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 14/8/2019

"Great little tool for starting your UX research"

Comentarios: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Puntos a favor: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Contras: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Respuesta de proveedores

por Hotjar el 27/8/2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at support@hotjar.com and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Fuente de la reseña 
  • Publicado el 14/8/2019
Shaun F.
Director of Online Advertising
Marketing y publicidad, 13-50 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 31/12/2019

"Screen recording & heat maps made easy"

Comentarios: My overall experience has been fantastic. The recordings are top quality and there are plenty of additional features and functions for those who want more. As someone that works in a marketing agency I also appreciate the fact I can house a number of clients underneath one login. I would, and do, recommend Hotjar to anyone who needs screen recording software.

Puntos a favor: This software is SO easy to use. All you need to do is add their javascript code to your site and hit go. I love seeing the recordings of my users and I appreciate that Hotjar has an option where you can speed up the recordings so I can see more and they indicate every time there is a scroll or click.

Contras: There isn't really anything that I don't like about. I do with that it would integrate with Google Analytics so I can view only recordings that completed a conversion objective. At the moment it's hard to see which recordings are more valuable.

Respuesta de proveedores

por Hotjar el 2/1/2020

Hey Shaun! Thanks so much! We're doing everything we can to make Hotjar as easy as possible. If you reach out to me [louis@hotjar.com], I'll send you a little something as a token of our appreciation. Louis

  • Fuente de la reseña 
  • Publicado el 31/12/2019