---
description: ¿Qué piensan los usuarios de Salesforce Platform? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Salesforce Platform.
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title: Salesforce Platform - Opiniones, precios y características - Capterra España 2026
---

Breadcrumb: [Inicio](/) > [Software para desarrollo de aplicaciones](/directory/30082/application-development/software) > [Salesforce Platform](/software/164356/app-cloud)

# Salesforce Platform

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> Construye alrededor del cliente mediante aplicaciones impulsadas por IA (inteligencia artificial, por sus siglas en inglés) para crear experiencias increíbles.
> 
> Veredicto: 392 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Vista rápida

### ¿Quién usa Salesforce Platform?

Con el modelo de informática en la nube para múltiples inquilinos de Salesforces, se pueden satisfacer las necesidades de empresas de cualquier tamaño y sector. Los clientes se benefician de un marco principal compartido, al tiempo que mantienen la privacidad.

## Estadísticas y valoraciones rápidas

| Métrica | Valoración | Detalles |
| **En general** | **4.4/5** | 392 Opiniones |
| Facilidad de uso | 4.0/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.0/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.0/5 | Basado en las opiniones generales |
| Funcionalidades | 4.4/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Salesforce
- **Ubicación**: San Francisco, EE. UU.
- **Constitución**: 2003

## Contexto comercial

- **Precio inicial**: 25,00 US$
- **Modelo de precios**:  (Prueba gratuita)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Windows (local), Linux (local), Android (móvil), iPhone (móvil), iPad (móvil)
- **Idiomas admitidos**: alemán, danés, español, francés, inglés, italiano, neerlandés, sueco
- **Países disponibles**: Alemania, Arabia Saudí, Australia, Austria, Bélgica, Canadá, China, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Finlandia, Francia, India, Irlanda, Israel, Italia, Japón, Noruega, Países Bajos y 5 más

## Funcionalidades

- API
- Alertas y notificaciones
- Arrastrar y soltar
- Automatización de procesos empresariales
- Configuración de flujos de trabajo
- Control de procesos de aprobación
- Controles o permisos de acceso
- Creación de informes y estadísticas
- Creación de informes/análisis
- Depuración
- Desarrollo de aplicaciones web/móviles
- Desarrollo de código
- Edición de código
- Entorno de desarrollo integrado
- Gestión de datos
- Gestión de documentos
- Gestión de flujos de trabajo
- Gestión de implementación
- Gestión de integraciones
- Gestión de iteraciones
- Gestión de tareas
- Herramientas de colaboración
- Interfaz gráfica de usuario
- Modelado de datos
- Modelado visual
- Panel de comunicaciones
- Para desarrolladores
- Seguridad de datos
- Sin código
- Soporte de base de datos
- Test de compatibilidad
- Third-Party Integrations

## Integraciones (en total: 10)

- Google Cloud
- Marketo Sales Connect
- Microsoft Power BI
- QuickBooks Desktop
- Salesforce Einstein
- ServiceNow
- Shopify
- Slack
- Tableau
- Xero

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Chat

## Categoría

- [Software para desarrollo de aplicaciones](https://www.capterra.es/directory/30082/application-development/software)

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## Opiniones

### "A Great Tool for Client Tracking and Retention" — 5.0/5

> **Brandon** | *8 de julio de 2025* | Automoción | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: My favorite part about SalesForce was how detailed the tracking was. From the initial contact with a client to the final sale and every step in between, SalesForce allows you to log everything in detail.
> 
> **Desventajas**: For many SalesForce has a bit of a learning curve. Any team member is able to edit certain details of tasks and customer information depending on the settings, making it intimidating for new users.
> 
> Overall, my organization found SalesForce adequate and efficient for a team of our size. It significantly increased our organization and ultimately drove client retention, providing us the most value through retargeted customers.

-----

### "Salesforce is a solid CRM" — 5.0/5

> **Sarah** | *27 de mayo de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Mostly easy to navigate and run reports. Wide range of customizations made it easy to use for sales, marketing and CS teams.
> 
> **Desventajas**: The UI could be more friendly. The learning curve was rough for new employees but that went hand in hand with customizations.
> 
> It’s a good platform. I prefer it to the other one I had used at a previous employer. Overall it gets the job done.

-----

### "Robust with a learning curve" — 3.0/5

> **Nathan** | *21 de diciembre de 2024* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 6.0/10
> 
> **Puntos a favor**: Very robust in its integrations and community
> 
> **Desventajas**: Too complex for small business or in our case, non-profit
> 
> Working with Salesforce was great, working within the complexities of the Salesforce framework require a ton of training.  Once trained it was fairly straightforward to use.

-----

### "Powerful and Flexible, but Heavy to Manage" — 4.0/5

> **Gabriel** | *27 de enero de 2026* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 4.0/10
> 
> **Puntos a favor**: Salesforce is incredibly powerful and flexible. If you need a CRM that can scale with your organization, handle complex data relationships, and adapt to highly customized workflows, it’s hard to beat. The ecosystem is massive, integrations are strong, and once things are configured correctly, it can support very sophisticated reporting, automation, and segmentation across teams.&#10;&#10;From a marketing and communications perspective, Salesforce shines when it comes to data depth. When structured well, it enables meaningful insights into audiences, journeys, and long-term engagement that simpler tools just can’t provide.
> 
> **Desventajas**: Salesforce is not intuitive, and it is not lightweight. The learning curve is steep, especially for users who are adjacent to admin work rather than full-time CRM specialists. Many tasks that feel like they should be simple require significant setup, technical knowledge, or ongoing maintenance.&#10;&#10;To get the most out of Salesforce, you need real investment—either in staff expertise, consultants, or both. Without that, it’s easy for the system to feel overwhelming, slow, or underutilized. The power is there, but it comes at the cost of time, complexity, and cognitive load.
> 
> My overall experience with Salesforce has been mixed. It’s an incredibly powerful and flexible platform, but at the same time, it’s demanding. I don’t always enjoy using it day to day, but I recognize that in the right hands and with the right resources, it’s one of the most capable CRM platforms available.

-----

### "Really Loved Using Salesforce" — 4.0/5

> **Tina** | *1 de octubre de 2025* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Salesforce was a great system to use in terms of having a customer data platform. We used it when we had a legacy system that originated in the 1980's, (yes, really) but were not yet ready to take the plunge to get a new AMS. What I loved about using salesforce was that we could see a lot of information about the customer in one place. The system was very easy to navigate. We were able to track customer activity without having to check back with the legacy system. We were also able to assist customers very easily with items such as account updates and reset. I didn't really have any complaints about using salesforce.
> 
> **Desventajas**: One of the main reasons our service team used salesforce was to track customer contacts. The system was good about noting receipt of the contacts once an email was received. It was pretty instantaneous. What I didn't like, or probably had not learned, was how to integrate auto-assign by message types. Instead, I had to rely on my team actively taking ownership of customer tickets, which doesn't usually happen.
> 
> Overall, I think Salesforce is a great system to use either as your AMS or CDP. The integration was smooth and straightforward. Training could be accomplished very easily and was mostly intuitive. You can't say this about a lot of systems. I also appreciated the amount of time our account rep spent with our group to ensure all of our training needs were met. I would definitely recommend this system to others or at least advise that it be one of your top runners for consideration of a new system.

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