--- description: ¿Qué piensan los usuarios de Looker? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Looker. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Looker - Opiniones, precios y características - Capterra España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas BI](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker) # Looker Canonical: https://www.capterra.es/software/169053/looker Página: 1 de 13\ Siguiente: [Página siguiente](https://www.capterra.es/software/169053/looker?page=2) > Analíticas que todo el mundo ama. Explorar y compartir datos. Informes y perspectivas para cada departamento. > > Veredicto: 282 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Looker? Looker reúne a los equipos de datos y negocios al hacer que sea fácil para todos explorar y comprender los datos que impulsan los negocios. ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.5/5** | 282 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funcionalidades | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Google ## Contexto comercial - **Precio inicial**: 2000,00 US$ - **Modelo de precios**: (Prueba gratuita) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Windows (local), Linux (local), Android (móvil), iPhone (móvil) - **Idiomas admitidos**: inglés, portugués de Brasil - **Países disponibles**: Australia, Brasil, Canadá, Estados Unidos, Reino Unido ## Funcionalidades - API - Acceso móvil - Alertas y notificaciones - Almacenamiento de datos - Anotaciones - Análisis de comportamientos - Análisis de páginas web - Análisis de regresión - Análisis de tendencias - Análisis de texto - Análisis multivariante - Análisis visual - Arrastrar y soltar - Atribución entre canales - Atribución táctil múltiple - Búsqueda/filtro - Captura y transferencia de datos - Conectores de datos - Creación de informes ad hoc - Creación de informes y estadísticas - Creación de informes/análisis - Creación de paneles de comunicaciones - Descubrimiento visual - Funciones/cálculos - Gestión de campañas - Gestión de datos - Gestión de formularios - Goal Setting/Tracking - Herramientas de colaboración - Importación y exportación de datos - Informes interactivos - Informes móviles - Investigación de métodos mixtos - Modelado de atribuciones - Panel de control personalizable - Planificación estratégica - Preparación de datos para servicio por cuenta propia - Previsión - Procesamiento de grandes volúmenes - ROI Tracking - Real-Time Analytics - Scheduled/Automated Reports - Segmentación por público - Seguimiento de campañas - Seguimiento de conversión - Seguimiento de interacciones entre usuarios - Seguimiento de tiempo en la página - Time Series Analysis - Visualización de datos - Widgets … y 17 características más ## Integraciones (en total: 19) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack … y 4 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas BI](https://www.capterra.es/directory/23/business-intelligence/software) ## Categorías relacionadas - [Herramientas BI](https://www.capterra.es/directory/23/business-intelligence/software) - [Software para gestión del rendimiento empresarial](https://www.capterra.es/directory/30051/business-performance-management-software/software) - [Herramientas de reporting](https://www.capterra.es/directory/30053/reporting/software) - [Herramientas de análisis web](https://www.capterra.es/directory/30073/web-analytics/software) - [Herramientas de visualización de datos](https://www.capterra.es/directory/30696/data-visualization/software) ## Alternativas 1. [Microsoft Power BI](https://www.capterra.es/software/176586/power-bi) — 4.6/5 (1871 reviews) 2. [Tableau](https://www.capterra.es/software/77260/tableau) — 4.6/5 (2348 reviews) 3. [Google Analytics 360](https://www.capterra.es/software/177042/google-analytics) — 4.7/5 (8089 reviews) 4. [Domo](https://www.capterra.es/software/119119/domo) — 4.3/5 (329 reviews) 5. [MATLAB](https://www.capterra.es/software/125813/matlab) — 4.6/5 (2090 reviews) ## Opiniones ### "My go-to for client reports" — 3.0/5 > **Alexandra** | *16 de julio de 2025* | Marketing y publicidad | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate. > > **Desventajas**: It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution. > > Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable. ----- ### "Great dashboard tool" — 4.0/5 > **Laura** | *18 de mayo de 2025* | Servicios financieros | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: It is a great tool to visualize data, from results to objetives, evolutions, etc > > **Desventajas**: It is sometimes a little bit slow to charge the dashboards > > Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and evolutions ----- ### "Easy tool to use" — 5.0/5 > **Willem** | *10 de febrero de 2026* | Seguridad informática y de redes | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly > > **Desventajas**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get > > The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy ----- ### "Looker - next gen reporting" — 5.0/5 > **Robert** | *29 de septiembre de 2024* | Automoción | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it. > > **Desventajas**: For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined. > > Looker is the perfect app for creating reports and a business dashboard. It is shareable and collaborating with different departments via sheets allows me to gather all the data I need fast and on time. It gives a good and complex overview over different parts of the business and department I work. The reports are easy to share or export to other as PDF or online report. ----- ### "Project lead and data analysts Looker Studio experience" — 4.0/5 > **Daniel** | *26 de enero de 2026* | Servicios | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive. > > **Desventajas**: One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user. > > Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company ----- Página: 1 de 13\ Siguiente: [Página siguiente](https://www.capterra.es/software/169053/looker?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.es/software/169053/looker) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados