Adobe Analytics

¿Qué es Adobe Analytics?

Software de atribución de marketing que muestra el impacto de cada interacción con el cliente en la que participa la empresa.

Información sobre Adobe Analytics

Adobe

https://www.adobe.com

Resumen de precios de Adobe Analytics

Adobe Analytics no está disponible en versión gratuita y no ofrece prueba gratis.

Versión gratuita

No

Prueba gratis

No

Implementación

En la nube, SaaS, web

Funciones de Adobe Analytics

  • Análisis predictivo
  • Atribución entre canales
  • Atribución táctil múltiple
  • Cartografía del viaje de cliente
  • Modelado de atribuciones
  • Segmentación de audiencia
  • Seguimiento de conversión
  • Seguimiento del ROI

Lista completa de Herramientas de marketing de atribución

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Opiniones de Adobe Analytics

Mostrando 5 de 157 opiniones

General
4,4/5
Facilidad de uso
3,8/5
Atención al cliente
4,2/5
Funcionalidades
4,4/5
Relación calidad-precio
4/5
Surabhi S.
Digital Marketing Consultant
Tecnología y servicios de la información, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    3/5
  • Funcionalidades
    5/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 19/9/2018

"Comprehensive Solution for your Digital Analytics Need"

Comentarios: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Puntos a favor: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Contras: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Fuente de la reseña 
  • Publicado el 19/9/2018
Usuario verificado
Solution Architect
Software informático, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 1/4/2020

"High-end, well-integrated analytics tooling"

Comentarios: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Puntos a favor: Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Contras: Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 1/4/2020
Natalia P.
Senior Frontend Develope
Tecnología y servicios de la información, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Funcionalidades
    3/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    3/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 22/7/2020

"A software for real-time analysis and deep segmentation of web channels."

Comentarios: It enables handling of large volume of data and provides a comprehensive analysis of customer journey.

Puntos a favor: It is flexible for customization and its data is easy to export. It does not have any limitations on data filtering like Google Analytics does. It provides a good variety of dimensions, metrics and data analysis options. Its segmentation is intuitive that helps when breaking down data for a particular product.

Contras: Its online channel is slower as compared to its desktop application. Along with being dev dependent, its extensions building for launch is difficult. It learning curve is steep and pro-level skills are needed to get hands-on on it. It is expensive for smaller businesses and licensing is an issue.

  • Fuente de la reseña 
  • Publicado el 22/7/2020
Brandon T.
Finance Director
Ha utilizado el software durante: Más de dos años
  • Valoración global
    2/5
  • Facilidad de uso
    2/5
  • Funcionalidades
    4/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    5/10
  • Fuente de la reseña 
  • Publicado el 25/6/2018

"I use this analytics platform for company reporting - it has been very difficult to implement."

Comentarios: More detailed reporting and testing capability

Puntos a favor: Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Contras: Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

  • Fuente de la reseña 
  • Publicado el 25/6/2018
Andrew B.
SEO Manager
Hardware informático, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    4/5
  • Facilidad de uso
    3/5
  • Funcionalidades
    4/5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    6/10
  • Fuente de la reseña 
  • Publicado el 24/6/2020

"Not the best, but better than many"

Comentarios: Adobe provides a reliable platform for my company's enterprise web analytics. While there are definitely pros of the platform, I feel like its slow speed and steep user learning curve weigh the product down.

Puntos a favor: ReportBuilder for Excel is an excellent add-on that allows for flexible and fast Excel integration. I use it quite frequently to pull very specific reports that creating in a workspace or report would take much longer. It is also one place they clearly have the leg up on Google, since Google integrates with Sheets, not Excel.

Contras: SLOW! Compared to Google Analytics (the other platform I have the most experience with), Adobe feels like a turtle. Reports with a shorter time period or with less data obviously take less time, but even with these, it still is extremely slower than Google.

  • Fuente de la reseña 
  • Publicado el 24/6/2020