¿Quién utiliza este software?

El software de marketing todo en uno de HubSpot es ideal para las empresas en crecimiento que desean utilizar el marketing de atracción para aumentar el tráfico, convertir clientes potenciales y probar el retorno de la inversión.

Valoración media

3682 opiniones
  • En general 4.5 / 5
  • Facilidad de uso 4.5 / 5
  • Atención al cliente 4.5 / 5
  • Funcionalidades 4.5 / 5
  • Relación calidad-precio 4 / 5

Detalles del producto

  • Precio de partida 50,00 US$/mes
  • Versión gratuita
  • Prueba gratis
  • Implementación En la nube, SaaS, web
  • Formación En persona
    En directo en línea
    Seminarios web
    Documentación
  • Asistencia Horas laborables
    En línea

Datos del proveedor

  • HubSpot
  • http://www.hubspot.com/
  • Fundada en 2006

Sobre HubSpot Marketing Hub

El software de marketing entrante de HubSpot proporciona inteligencia comercial de autoservicio y la creación de informes de análisis web para medir el éxito de tu sitio web y los esfuerzos de marketing en línea. HubSpot también ayuda a que tu empresa se encuentre en línea, convierte el tráfico de tu sitio web en clientes potenciales y clientes y lo optimiza según tus resultados. ¡Solicita una evaluación GRATUITA hoy para ver cómo HubSpot puede ayudarte a aumentar los clientes potenciales, las ventas y a supervisar el éxito de tu negocio!

Funciones de HubSpot Marketing Hub

  • Autorrespondedores
  • Biblioteca de imágenes
  • Campañas de goteo
  • Conformidad CAN SPAM
  • Contenido dinámico
  • Correo electrónico activado por evento
  • Correos electrónicos optimizados para el formato móvil
  • Creación de informes/análisis
  • Editor de correo electrónico WYSIWYG
  • Encuestas de cliente
  • Gestión de la lista de correo
  • Gestión de modelos
  • Gestión de suscriptores
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Búsqueda de clientes potenciales
  • Captura de clientes potenciales
  • Descubrimiento de contactos
  • Evaluación de clientes potenciales
  • Generación de clientes potenciales
  • Gestión del pipeline
  • Identificación de visitantes
  • Importar/exportar contactos
  • Integración de base de datos de clientes potenciales
  • Segmentación de clientes potenciales
  • Análisis
  • Enfoque en grupo objetivo de clientes
  • Filtrado por palabras clave
  • Gestión de contactos
  • Gestión de contenidos
  • Gestión de varias cuentas
  • Programación de publicaciones
  • Publicaciones automatizadas
  • Seguimiento de conversión
  • Análisis de competidores
  • Auditoría
  • Gestión de contenidos
  • Gestión de enlaces
  • Gestión de ingresos
  • Gestión de usuarios
  • Herramientas de investigación de palabras clave
  • Integración de Google Analytics
  • Localización
  • Panel de comunicaciones
  • Pruebas A/B
  • Seguimiento de búsquedas móviles
  • Seguimiento de palabras claves
  • Seguimiento de rangos
  • Análisis
  • Búsqueda
  • Edición de texto enriquecido WYSIWYG
  • Gestión de publicaciones
  • Moderación de comentarios
  • Publicaciones de grupo
  • Redacción colaborativa
  • Uso compartido de archivos
  • Análisis
  • Arrastrar y soltar
  • Creación de formularios
  • Edición en tiempo real
  • Gestión de SEO
  • Modelos
  • Pruebas A/B
  • Reactivo

Las opiniones más útiles de HubSpot Marketing Hub

It's good

Publicado el 15/11/2017
Jose efrain P.
Gerente General
Contabilidad, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña 
Fuente: GetApp
5/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
4 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Puntos a favor: It is easy to use and has good characteristics, in some cases it is a little difficult but I easily get used to them

Contras: Rapidly spam me the mail because without realizing you subscribe to several topics, also some mail servers are reported as spam

Great product that's easy to use. Onboarding was great!

Publicado el 14/8/2019
Usuario verificado
Digital Marketing Manager
Software informático, 13-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
4 / 5
Asistencia técnica
4 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: HubSpot is great. The on-boarding team was really great. I would have liked to have a personalized training track because it's overwhelming (in a good way) to have so many videos and tutorials. The best part is everyone on my team is happy - easy of use, the information is presented cleanly, etc. We've got lots more to go be so far, it's been a great move for us.

Puntos a favor: Easy to set up. Their on-boarding team was amazing. Creating emails is simple. Customizing it for our needs was great. We've also migrated our site to the CMS. We aren't live but the migration went really smoothly.

Contras: I think the workflow tool could use some work. I'm disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan. With respect to on-boarding, I would have liked a more comprehensive training track. There's so much to learn that you get overwhelmed. It would be great if they guided you through a track.

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Publicado el 2/8/2019
Sean D.
Marketing Manager
Software informático, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
4 / 5
Asistencia técnica
4 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Puntos a favor: HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient. What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Contras: Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products. Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

Great Marketing Automation Platform.

Publicado el 11/6/2019
Md masoom R.
Sr Executive Sales and Research
Seguros, 501-1000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
4/5
En general
5 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
4 / 5
Asistencia técnica
4 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Puntos a favor: I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Contras: There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

The benefits of hubspot

Publicado el 6/6/2019
Dayana C.
periodista
Relaciones públicas y comunicaciones, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña 
4/5
En general
4 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
4 / 5
Asistencia técnica
3 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: In general, hubspot is updated in a contacting manner that allows me to create a list of different groups, build my database so that the sales team can do a more efficient job and focus the strategies specific to each work group

Puntos a favor: It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks.
With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others.
It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs.
This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium.
Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices.
Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call.
It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.

Contras: Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations.
It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect .
You can not ignore unimportant records, this is to facilitate the reading of relevant interactions.
If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended

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