¿Quién usa HubSpot Marketing Hub?
El software de marketing todo en uno de HubSpot es ideal para las empresas en crecimiento que desean utilizar el marketing de atracción para aumentar el tráfico, convertir clientes potenciales y probar el retorno de la inversión.
¿Qué es HubSpot Marketing Hub?
El software de marketing entrante de HubSpot proporciona inteligencia comercial de autoservicio y la creación de informes de análisis web para medir el éxito de tu sitio web y los esfuerzos de marketing en línea. HubSpot también ayuda a que tu empresa se encuentre en línea, convierte el tráfico de tu sitio web en clientes potenciales y clientes y lo optimiza según tus resultados. ¡Solicita una evaluación GRATUITA hoy para ver cómo HubSpot puede ayudarte a aumentar los clientes potenciales, las ventas y a supervisar el éxito de tu negocio!
Información sobre HubSpot Marketing Hub
HubSpot
http://www.hubspot.com/
Fundada en 2006
Asistencia
- Horas laborables
- En línea
Implementación
- En la nube, SaaS, web
Formación
- En persona
- En directo en línea
- Seminarios web
- Documentación
Resumen de precios de HubSpot Marketing Hub
HubSpot Marketing Hub dispone de una versión gratuita y ofrece una prueba gratis. La versión de pago de HubSpot Marketing Hub está disponible a partir de 50,00 US$/mes.
Precio inicial
50,00 US$/mes
Versión gratuita
Sí
Prueba gratis
Sí
Funciones de HubSpot Marketing Hub
Herramientas de email marketing
- Autorrespondedores
- Biblioteca de imágenes
- Campañas de goteo
- Conformidad CAN SPAM
- Contenido dinámico
- Correo electrónico activado por evento
- Correos electrónicos optimizados para el formato móvil
- Creación de informes/análisis
- Editor de correo electrónico WYSIWYG
- Encuestas de cliente
- Gestión de listas
- Gestión de modelos
- Gestión de suscriptores
- Pruebas A/B
- Páginas de aterrizaje y formularios web
Herramientas de generación de leads
- Base de datos de contactos
- Búsqueda de clientes potenciales
- Captura de clientes potenciales
- Evaluación de clientes potenciales
- Generación de clientes potenciales
- Gestión del pipeline
- Importación y exportación de datos
- Integración de base de datos de clientes potenciales
- Segmentación de clientes potenciales
- Verificación/validación de leads
Herramientas de marketing en redes sociales
- Análisis
- Enfoque en grupo objetivo de clientes
- Filtrado por palabras clave
- Gestión de contactos
- Gestión de contenidos
- Gestión de varias cuentas
- Programación de publicaciones
- Publicaciones automatizadas
- Seguimiento de conversión
Lista completa de Herramientas de marketing en redes sociales
Herramientas para SEO
- Análisis de competidores
- Auditoría
- Gestión de contenidos
- Gestión de enlaces
- Herramientas de investigación de palabras clave
- Integración de Google Analytics
- Localización
- Palabras clave móviles
- Panel de comunicaciones
- Pruebas A/B
- Seguimiento de palabras claves
- Seguimiento de rangos
Plataformas para blogs
- Análisis
- Búsqueda
- Edición de texto enriquecido WYSIWYG
- Gestión de publicaciones
- Moderación de comentarios
- Publicaciones de grupo
- Redacción colaborativa
- Uso compartido de archivos
Software para crear landing pages
- Análisis
- Arrastrar y soltar
- Edición en tiempo real
- Generador de formularios
- Gestión de SEO
- Modelos personalizables
- Pruebas A/B
- Reactivo
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Opiniones de HubSpot Marketing Hub
Mostrando 5 de 4257 opiniones
Fernando G.
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Valoración global5/5
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Facilidad de uso5/5
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Funcionalidades5/5
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Asistencia técnica5/5
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Relación calidad-precio5/5
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Probabilidad de recomendación
- Fuente de la reseña
- Publicado el 9/5/2020
"HubSpot Marketing Hub"
Comentarios: Me ha ahorrado de tomar el seguimiento de cada correo electrónico.
Puntos a favor: Que esta en español y muy fácil de utilizarlo.
Contras: Que la mayoría de los cursos que imparten están en el idioma Inglés.
- Fuente de la reseña
- Publicado el 9/5/2020
Brad D.
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Valoración global5/5
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Facilidad de uso5/5
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Funcionalidades4/5
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Asistencia técnica5/5
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Relación calidad-precio4/5
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Probabilidad de recomendación
- Fuente de la reseña
- Publicado el 7/2/2020
"Fantastic for e-mails. Forms and landing pages need some TLC."
Comentarios: Overall, Hubspot's marketing hub has been of great benefit to our organization. The only thing stopping from me giving it full marks is that certain aspects of the hub need to be expanded. For instance, the form system doesn't allow you to remove form submissions, and even though many people have requested that functionality on the HubSpot ideas board, it has been tagged as "not planned" for over a year now. I am puzzled as to why their otherwise highly flexible form system has a few shortcomings that mean it can't remove our need for Gravity Forms or other solutions. The call to action button builder is also not as customizable as I would like, although with some HTML knowledge it's easy to get around this issue.
Puntos a favor: It's very easy for anyone to make a beautiful-looking e-blast to send to a mailing list. Managing lists is also very easy and flexible. The default e-mail templates are beautiful and easy to customize, and the drag and drop interface for e-mails is very easy to use and highly customizable.
Contras: Some parts of the marketing hub, such as the Form builder, need a little work. Some features available in Wordpress's Gravity Forms plugin, for instance, are not available in Hubspot (e.g. conditional logic for showing certain form elements such as text boxes, etc.) The landing page editor is also not as easy to use as the e-mail builder, and I'm not sure why it wasn't designed with the same drag and drop system as the email builder.
- Fuente de la reseña
- Publicado el 7/2/2020
Md masoom R.
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Valoración global4/5
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Facilidad de uso5/5
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Funcionalidades4/5
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Asistencia técnica4/5
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Relación calidad-precio4/5
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Probabilidad de recomendación
- Fuente de la reseña
- Publicado el 11/6/2019
"Great Marketing Automation Platform."
Comentarios: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.
Puntos a favor: I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.
Contras: There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.
- Fuente de la reseña
- Publicado el 11/6/2019
Michael P.
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Valoración global5/5
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Facilidad de uso5/5
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Funcionalidades5/5
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Asistencia técnica5/5
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Relación calidad-precio5/5
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Probabilidad de recomendación
- Fuente de la reseña
- Publicado el 27/7/2020
"Good all around marketing automation suite"
Comentarios: Hubspot has been reliable for us. We use it daily for a whole host of tasks. Their up time is great and support is readily available. Good overall experience.
Puntos a favor: Hubspot captures essential features such as email automation and social media posting along with more complex tasks such as workflows. We have been able to extend the use of this product throughout its lifecycle by deploying it against our ABM/inside sales efforts and importing sales data from SFDC.
Contras: Like any software, there are always features you would like to see added or use cases that aren't there yet. Their latest Target Accounts feature is a nice upgrade to fuel ABM activities, but falls short at the moment. I'm sure they will continue to enhance that feature.
- Fuente de la reseña
- Publicado el 27/7/2020
Beatriz R.
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Valoración global3/5
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Facilidad de uso2/5
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Funcionalidades4/5
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Asistencia técnica4/5
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Relación calidad-precio2/5
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Probabilidad de recomendación
- Fuente de la reseña
- Publicado el 17/4/2018
"With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!"
Comentarios: Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot
Puntos a favor:
With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.
It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time.
But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.
Contras:
The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.
Respuesta de proveedores
por HubSpot el 18/4/2018
Hello Beatriz!
Thank you for taking the time to write this thorough review - we really appreciate your feedback!
I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!
As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?
If you would like to continue the conversation, feel free to email me and we can keep talking!
Thank you again,
Carl
- Fuente de la reseña
- Publicado el 17/4/2018
