Freshmarketer

¿Quién usa Freshmarketer?

Freshmarketer es una herramienta de optimización de la tasa de conversión todo en uno para todos los comercializadores digitales orientados a objetivos y agencias de marketing digital.

¿Qué es Freshmarketer?

Freshmarketer es una herramienta de optimización de la tasa de conversión todo-en-uno diseñada para comercializadores digitales orientados a objetivos. Convierte los visitantes de tu sitio web a través de funcionalidades altamente robustas como mapas térmicos, pruebas A/B, repetición de sesión y mucho más.

Información sobre Freshmarketer

Freshworks

https://www.freshworks.com/marketing-automation/conversion-rate-optimization/

Fundada en 2010

Resumen de precios de Freshmarketer

Freshmarketer dispone de una versión gratuita y ofrece una prueba gratis. La versión de pago de Freshmarketer está disponible a partir de 49,00 US$/mes.

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Precio inicial

49,00 US$/mes

Versión gratuita

Prueba gratis

Implementación

En la nube, SaaS, web

Formación

En directo en línea

Seminarios web

Documentación

Asistencia

En horario ininterrumpido (atiende un representante)

Horas laborables

En línea

Funciones de Freshmarketer

  • Análisis y seguimiento del ROI
  • CTA personalizables
  • Campañas de goteo
  • Contenido dinámico
  • Evaluación de clientes potenciales
  • Inteligencia de ventas
  • Marketing de búsqueda
  • Marketing social
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Segmentación
  • Seguimiento de visitantes de la web

Lista completa de Herramientas de automatización de marketing

  • Autorrespondedores
  • Biblioteca de imágenes
  • Campañas de goteo
  • Conformidad CAN SPAM
  • Contenido dinámico
  • Correo electrónico activado por evento
  • Correos electrónicos optimizados para el formato móvil
  • Creación de informes/análisis
  • Editor de correo electrónico WYSIWYG
  • Encuestas de cliente
  • Gestión de listas
  • Gestión de modelos
  • Gestión de suscriptores
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web

Lista completa de Herramientas de email marketing

  • Análisis de elementos
  • Análisis de páginas web
  • Cartografía de comportamientos
  • Cartografía radial
  • Cartografía territorial
  • Mapas dinámicos
  • Mapas integrables
  • Panel de comunicaciones
  • Para las ciencias
  • Para ventas

Lista completa de Herramientas de mapas de calor

  • Análisis de relevancia estadística
  • Análisis del embudo
  • Editor visual
  • Encuestas
  • Mapas térmicos
  • Programación de tests
  • Páginas de aterrizaje y formularios web
  • Segmentación de campañas
  • Segmentación por público
  • Test A/B
  • Test multivariante

Lista completa de Herramientas para A/B testing

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Opiniones de Freshmarketer

Read all reviews

Overall rating

4,6/5

Average score

Facilidad de uso 4,5
Atención al cliente 4,6
Funcionalidades 4,5
Relación calidad-precio 4,6

Review software

Share your experiences with other software buyers.

¡Escribe una reseña!
Paul W.
Chief Product Officer
Software informático, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
  • Valoración global
    5 /5
  • Facilidad de uso
    5 /5
  • Funcionalidades
    5 /5
  • Asistencia técnica
    5 /5
  • Relación calidad-precio
    5 /5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 31/1/2019

"Easy On-boarding and setup, fast support."

Comentarios: We are too big for no CRM, but not big enough to implement the HubSpot and Salesforce CRMs of the world. We tried those systems thinking we needed the features and analytics, but the spend and maintenance for those systems are too high. Freshsales, Freshchat, Freshmarketer, and Freshdesk make a seriously well priced and powerful system full of the features we need to produce the right results: a good relationship with customers. Freshworks' customer support is spot on. It seems no matter when I need help, they are less than a few minutes away from a solution. Freshchat is king! We've even deployed the same support structure on our website (Freshchat) and lead conversion has gone way up. It's nice to see a company have a product good enough to use themselves. I also like being able to achieve the same results for my customers as Freshworks has produced for me without major customizations.

Puntos a favor: I was able to easily onboard to this system from HubSpot and Salesforce. The features in this system just work. You expect something to operate in a certain way, and it just does. Mail and calendar integration is super easy and really responsive (I used both Office 365 and Google Integrations). I love email templates and sales campaigns, they make working with leads and customers so easy and are not tucked away in a corner. The UX is much better than other systems, which means my salespeople are more likely to use the CRM, which is a common problem among salespeople and CRM systems.

Contras: Freshsales is right-sized for us. It lacks some of the major enterprise features of bigger CRMs; but you also don't have too many features right in the way. I'm not a huge fan of the field paging UI on leads, deals, accounts, and contacts. I get that it makes it so you can add as many fields as you want, but it's hard to navigate and organize my screen just the way I like it. I resorted to using the Edit screen though, even when I'm not necessarily editing and that works well enough. Definitely not a big deal compare to all the other awesome features.

  • Fuente de la reseña 
  • Publicado el 31/1/2019
Maciej N.
Freelance Credit Analyst
Servicios financieros, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    5 /5
  • Facilidad de uso
    5 /5
  • Funcionalidades
    5 /5
  • Asistencia técnica
    4 /5
  • Relación calidad-precio
    5 /5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 12/2/2020

"Great CRM for consultants"

Comentarios: I work alone. The software meets my needs in helping me track my interactions with clients. What I like in CRM system is it's easily accessible and quick to use, so it does not slow down my activities, but instead helps me be more productive. And Freshsales does that well.

Puntos a favor: Pros are numerous - some of them are:
- integration with Exchange/Gmail for incoming mail,
- many plans to choose from,
- intuitive and easy to use,
- good mobile app

Contras: Not many cons. What I would like to see are more integrations. Especially with Todoist for task management (I've been using Todoist for years and it is just the most accessible and streamlined task management app). I am not fully happy with the quality of customer support, but maybe I was just a bad luck (I do not require much of support).

  • Fuente de la reseña 
  • Publicado el 12/2/2020
Kyrstin L.
Client Services Supervisor
Maquinaria, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    5 /5
  • Facilidad de uso
    5 /5
  • Funcionalidades
    5 /5
  • Asistencia técnica
    5 /5
  • Relación calidad-precio
    4 /5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 22/9/2020

"Powerful integration tools!"

Comentarios: Over all I think FreshSales has been an amazing addition to our company. We have easy access to customer accounts. We can creat tickets from FreshSales right into FreshDesk.

Puntos a favor: I love how I can integrate my other FreshWorks software as well as quickbooks. I can seamlessly maneuver the website and find the information I need for the most part.

Contras: I wish there was a place to put the customers address right on the front part of their account. We have customers all over the globe and it can sometimes be bothersome to find the customers time zone or simply address to ship their orders.

  • Fuente de la reseña 
  • Publicado el 22/9/2020
Usuario verificado
CEO
Energías renovables y medio ambiente, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
  • Valoración global
    1 /5
  • Facilidad de uso
    2 /5
  • Funcionalidades
    3 /5
  • Asistencia técnica
    2 /5
  • Relación calidad-precio
    3 /5
  • Probabilidad de recomendación
    2/10
  • Fuente de la reseña 
  • Publicado el 8/3/2019

"Lots of issues w/ CRM migration + bugs"

Comentarios: Overall very disappointed - we have had expensive downtime for our sales team, actual downtime from our customers not being able to use our software due to their tracking snippet and hours spent going back and forth with their support team not getting to a resolution. Amazing they have raised so much money and have not been able to address these issues. Doesn't feel like a production ready software product.

Puntos a favor: Liked the featureset and price and the fact that they promised full migration support from our previous CRM. Unfortunately it did not turn out as advertised.

Contras: During the sales process I was told that they would provide full service assistance with migrating us from a previous CRM and this was a big reason why we picked Freshsales after a through search across the options in the market. They told us it would be completed by a certain date and then missed the deadline - my sales team had no CRM for over a week and was logging all their notes in spreadsheets! Then when the incomplete data showed up, we were missing the dates of actions along with whole categories of actions. I'm writing this 5mo later and after working with multiple support personnel from Freshsales this is still not resolved. We've also had issues with bugs in the software including their snippet which tracks website actions blocking folks from being able to login to our software 2x. Twice we've had slow performance on our web app reported (we run a software company) and our engineering team has troubleshot and pinpointed the Freshsales snippet as the source of the problem. The call feature with call recording is not usable with customers reporting choppy connection / poor connection on over 50% of calls. Numerous small bugs found in the software that affect usabiilty. We build software and it's very clear that they need improvements to their software testing process and less overpromising from their support team.

  • Fuente de la reseña 
  • Publicado el 8/3/2019
John T.
IT Director
Servicios para el consumidor, 11-50 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    4 /5
  • Facilidad de uso
    4 /5
  • Funcionalidades
    4 /5
  • Asistencia técnica
    1 /5
  • Relación calidad-precio
    1 /5
  • Probabilidad de recomendación
    0/10
  • Fuente de la reseña 
  • Publicado el 20/10/2020

"Beware fraudulent billing practices at Freshworks!"

Comentarios: Freshworks billing is borderline fraudulent. I had to contact my cc company and cancel my card to fight a charge they refuse to change. Auto bill is enabled on the account by default. The day of the annual renewal which I was unaware had arrived, our card was billed for the entire year in advance. We had wanted to change our plan and move to a month by month billing for a single user. After 3-4 calls a week to their billing department and 2 open tickets with their billing support portal I finally got a response from a rep, via email 24 days later. [SENSITIVE CONTENT HIDDEN] stated they don’t provide refunds. I was incensed as I charged without my approval for a service I didn’t want and reached out less than 12 hours after they charged my card. Unfortunately I had to fight their billing through my bank. Beware doing business with Freshworks, for any of their applications.

Puntos a favor: Their software has a clean design that is up to date and easy to use.

Contras: Support and billing communication were horrendous.

  • Fuente de la reseña 
  • Publicado el 20/10/2020