Customer.io

Excelente servicio

Puntos a favor:

La facilidad con que se envian los comunicados a nuestro equipo nos ha permitido entregar mejor la información y ser recordara.

Puntos en contra:

Que a veces limita los formatos de tamaño a otros dispositivos.

Efficient and Comprehensive, but a bit Pricy

Comentarios: We started using Customer.io for behavioral emails and SMS messages. We're gradually moving transactional messages to Customer.io as well.

Puntos a favor:

Very easy to set up and manage. The visual workflow builder, webhooks, integrations, and API are my favorite.

Puntos en contra:

It's a bit expensive, especially if you have too many users, since Customer.io bills you based on the number of customers available in your account.

Complete feature-set and excellent support

Puntos a favor:

Even though at first it might have a longer learning curve (because there are several functionalities we can make use of), I think it compensates having the ability to create complex workflows for email campaigns: there are several functionalities available, and we're always able to create the flows we ideate. I particularly like the “draft” option to test campaigns I've just set up and made live and that we're able to integrate with other data platforms, that enrich our trigger and filter capabilities.Excellent customer support. Even though we're not on the Premium plan, any of the queries we submit are answered within 24 hours and have detailed explanations or workarounds for the issues presented.They also have interesting webinars from time to time, with quite specific topics and tips.

Puntos en contra:

Unfortunately, we're unable to move a contact manually within a workflow; which is particularly important for exceptional cases that we might want to override the rules because of a human or sync error. Another feature I'd like to have (but also seems to be missing from most similar tools), is the ability to have custom reports – though I wouldn't need this very often, thus it's not a dealbreaker at this point.The pricing is somewhat expensive, and we're not able to temporarily downgrade the plan (if by any chance our business has a seasonality).

The best email marketing tool for SaaS but expensive

Puntos a favor:

Customer.io is the Klavyo of email marketing sequences but for SaaS businesses in my opinion. We had a great experience with the software and it brought us great open rates once you have set up custom domain tracking. It's very easy to use as well for how complex the software is.

Puntos en contra:

Frankly everything was great except the pricing which is a bit expensive when you're starting out. They have a free plan for 6 months but then it's a big jump from free to paid, wish they had an intermediate plan at the time. It made us considering other choices.

Good service, interface somehow difficult and less user friendly than other systems

Comentarios: Good

Puntos a favor:

Great and quick customer service, broadcast function works well

Puntos en contra:

The data functions and the somehow difficult interface of campaigns and flow-building