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CleverMaps
¿Qué es CleverMaps?
CleverMaps es una plataforma de inteligencia empresarial basada en mapas. Ofrece un enfoque completamente nuevo para el trabajo con datos basados en la ubicación gracias a su exclusivo motor de procesamiento basado en lógica de BI. CleverMaps crea un ecosistema que facilita a todos el acceso a la inteligencia de ubicación. La plataforma CleverMaps ha sido diseñada para brindar analíticas de ubicación tanto sencillas como avanzadas, manteniendo en todo momento la facilidad de uso y la posibilidad de autoservicio.
¿Quién usa CleverMaps?
Analistas y usuarios empresariales cotidianos. Planificación de ubicaciones, potencial de mercado y acciones, optimización de redes omnicanal y de sucursales, segmentación de clientes, gestión de territorios, análisis de la competencia, etc.
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CleverMaps
Opiniones de CleverMaps

BI tool with location as a key to get relations between business KPI, demography and market share.
Comentarios: I'm able to see advanced and deep relations in my business and market in particular areas
Puntos a favor:
- I'm able to see advanced and deep relations in my business and market in particular areas - Template insights reports for real business use cases. It combines location-based data from different sources and puts the data in a context - It enables to work with location data seamlessly in a cloud BI environment with other tools. It has an API connector for Keboola Connections - It works with independent data and logical model. It is pretty easy to drill relations among data from different data sources. You can define a new metric easily. It uses location as a key connecting point
Puntos en contra:
- It is only for companies that are ready to work in cloud. In current version, you are not able to embed the maps in third party dashboard. - It does not work on small mobile screen, because the map view and side panel need at least screen in tablet size. It does not work with statistical probability, it shows only what already exists
Important tool for optimizing our branch network
Puntos a favor:
- It's pretty fast to be all in cloud with access through browser and works with our big datasets. One-time there are all data, I'm able to look at all without changing the set-up of the datasets key connectors. - I'm able to see advanced and deep relations in my business and market in particular areas. We use it to discover new places in big towns to open new branch stores and avoid internal cannibalization. - Template insights reports for real business use cases. It combines location-based data from different sources and puts the data in a context. - I'm able to do ad hoc analysis without waiting days and weeks to some GIS experts have time and maybe understand my business issues. The environment is simple, only interactive map and the important metrics related to my business cases. - It works with independent data and logical model. It is pretty easy to drill relations among data from different data sources.
Puntos en contra:
- It is only for companies that are ready to work in cloud. In current version, you are not able to embed the maps in third party dashboard. - When you want to share the reports with you colleagues, they have to make their account in the tool. Unfortunately, although you have the account and access to the project, you have to make all the clicks and filtering patch to get the report every time, you need to see it. - I would like to have two or more map views adjacent when I want compare catchment area of my branch network, competitors network and white places with high value of demographic potential.
Small user review
Comentarios: We are rather satisfied with the product despite some connection issues. The CleverMaps's people are friendly and fast in response. They always tried to fix our bugs quickly and that may be the most valuable thing for us. Also we were invited by CleverMaps on a meeting with other data providers so that we had a opportunity to learn something a new.
Puntos a favor:
Data provided (POIs of CZE), fast front-end. Code is easy to learn. Metrics.
Puntos en contra:
We had issues connecting with Shell to the server for several months. It was partially caused by our interval network government. It was solved by [SENSITIVE CONTENT HIDDEN] from CM few days ago.
Location based relations between my business and the real world
Comentarios: When you have a network of branches and solving a problem of which ones to keep and which ones to close data in a chart or a table won't help you. Seeing it on a map together with the data that matters the most for the business is what gives you the right perspective to make a decision
Puntos a favor:
The biggest pro is that I can see real world relations between the business and the external factors (demography, points of interest, mobility) on a map and evaluate each area individually.
Puntos en contra:
For the first time users it can be quite overwhelming

After initial set up, CA is easy to use tool for business users looking for insights in maps.
Comentarios: Location/Maps analysis I wouldn't get anywhere else.
Puntos a favor:
As our own tool resides in cloud, I like it about CA too. You can get the insights and answers anywhere. The tool is strictly focused for analysis on top of the map layers and I haven't tried any other tool like that. No ordinary BI tools (like Tableau or Looker) can compete with that currently. But it's not their focus, so CA is great solution for accompanying other BI tools. Or as a sole solution, if you resides mostly on location data.
Puntos en contra:
Probably the initial set up. It's not that easy as I'd expect. But it's not that long time ago when you were able to set up the project only with the help of CA team. The documentation is ok and I've seen complete analytical beginner set it up with little help from CA support. Still there is lot of work in front of the developers, so the set up of underlying data can be done without too many skills and without help of the support.