---
description: ¿Qué piensan los usuarios de Kit? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Kit.
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title: Kit - Opiniones, precios y características - Capterra España 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [Kit](/software/175000/convertkit)

# Kit

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> Software de marketing por correo electrónico para creadores que admite contenido condicional para diferentes tipos de suscriptores.
> 
> Veredicto: 240 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Kit?

La misión es ayudar a los creadores a ganarse la vida por internet. Los creadores pueden ser blogueros, poetas o podcasters... los creadores se ganan la vida haciendo un trabajo importante y lo hacen a través de internet.

## Estadísticas y valoraciones rápidas

| Métrica | Valoración | Detalles |
| **En general** | **4.6/5** | 240 Opiniones |
| Facilidad de uso | 4.4/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.5/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.3/5 | Basado en las opiniones generales |
| Funcionalidades | 4.5/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: ConvertKit
- **Ubicación**: Boise, EE. UU.
- **Constitución**: 2013

## Contexto comercial

- **Precio inicial**: 29,00 US$
- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratuita)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, Estados Unidos, India, Japón, México, Reino Unido

## Funcionalidades

- A/B Testing
- Acciones activadas por evento
- Automatización de marketing
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Campañas de goteo
- Campos personalizables
- Creación de informes/análisis
- Editor WYSIWYG
- Gestión de campañas
- Gestión de clientes potenciales
- Gestión de contactos
- Gestión de modelos
- Gestión de suscriptores
- Marketing por correo electrónico
- Mobile Optimization
- Páginas de aterrizaje y formularios web
- ROI Tracking
- Segmentación
- Seguimiento por correo electrónico

## Integraciones (en total: 18)

- Acuity Scheduling
- Gravity Forms
- Leadpages
- MailMunch
- MemberMouse
- OptimizePress
- RainMaker
- Shopify
- Sumo
- Teachable
- Thinkific
- Unbounce
- Wistia
- WooCommerce
- WordPress

… y 3 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Base de conocimientos
- Asistencia telefónica
- Chat

## Categoría

- [Herramientas de email marketing](https://www.capterra.es/directory/30013/email-marketing/software)

## Categorías relacionadas

- [Herramientas de email marketing](https://www.capterra.es/directory/30013/email-marketing/software)
- [Herramientas de automatización de marketing](https://www.capterra.es/directory/6/marketing-automation/software)
- [Software de gestión de correo electrónico](https://www.capterra.es/directory/30553/email-management/software)

## Alternativas

1. [Brevo](https://www.capterra.es/software/132996/brevo) — 4.6/5 (3411 reviews)
2. [Gmail](https://www.capterra.es/software/202338/gmail) — 4.8/5 (13329 reviews)
3. [Mailchimp](https://www.capterra.es/software/110228/mailchimp) — 4.5/5 (17572 reviews)
4. [MailerLite](https://www.capterra.es/software/136603/mailerlite) — 4.7/5 (2256 reviews)
5. [ActiveCampaign](https://www.capterra.es/software/79367/activecampaign) — 4.6/5 (2561 reviews)

## Opiniones

### "The best email platform for my needs." — 5.0/5

> **Javier** | *24 de abril de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: I moved from MailChimp. I increased the open conversions from 20% to 40% with the same list. I like the automations and sequences, and the segmentation and tagging features. I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to specific audiences.
> 
> **Desventajas**: It takes a while to really understand how to manage how sequences and visual integrations work.
> 
> Fully satisfied. Not planning to move to another platform and never were for more than five years being an active customer with a medium size subscriber list (between 1.000 and 2.5000 subs).

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### "Advanced, but it can be used simply" — 5.0/5

> **Julianna** | *13 de mayo de 2024* | Consultoría de gestión | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I love that there is so much I can do with ConvertKit. Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you're ready.
> 
> **Desventajas**: It can be a lot to keep track of all of your automations--tagging, email sequences, incentive emails etc.

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### "Great for starting out with email marketing" — 4.0/5

> **Tracie** | *19 de febrero de 2026* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Kit has a handful of premade templates that made getting started with email marketing and email list management easy to initiate. Kit made the process less overwhelming.
> 
> **Desventajas**: The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with subscriber amount but the features do not improve or change.
> 
> Good for a beginner and a small business owner\! The large price increases as my email list grew was difficult on me as a small business owner.

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### "It’s Not Bad, But It Didn’t Blow Me Away" — 3.0/5

> **Jenn** | *6 de abril de 2025* | Comercio minorista | Valoración de la recomendación: 1.0/10
> 
> **Puntos a favor**: It’s pretty easy to use. It gets the job done and there seems to be good FAQ content. There is nothing specifically wrong with it, but I was underwhelmed with it, so I don’t have a lot of positive to say about it. I think it would be good for a beginner or someone that doesn’t have marketing and experience with other tools.
> 
> **Desventajas**: It’s clunky, the user interface seems like it could have a better layout and flow between the different elements. I think it’s kind of basic. Nothing is specifically bad, it just didn’t seem great in comparison to other tools.
> 
> It was fine, there is no major frustration, it just didn’t really impress me. But I definitely think it would be good for people with less experience.

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### "Email marketing tool for creators" — 5.0/5

> **Sabre** | *28 de marzo de 2026* | Internet | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: It was easy to use. I love the UI of it and the free plan was up to 10,000 subscribers. It also integrated well with a lot of other tools. I also liked the creator profile and the link in bio. Great for those who don’t have a website yet. And is just getting started. You could run your entire business with kit
> 
> **Desventajas**: I didn’t like the automation limits in the free plan and I that there isn’t an app. But overall, it’s so easy to use
> 
> I loved using it to start my email marketing journey. It was easy to use and there was a lot of a resources and support l

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