---
description: ¿Qué piensan los usuarios de Ahrefs? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Ahrefs.
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title: Ahrefs - Opiniones, precios y características - Capterra España 2026
---

Breadcrumb: [Inicio](/) > [Herramientas para SEO](/directory/30931/seo/software) > [Ahrefs](/software/176340/ahrefs)

# Ahrefs

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> Un conjunto de potentes herramientas de SEO para aumentar tu tráfico de búsqueda, investigar a tus competidores y supervisar tu nicho.
> 
> Verdict: Rated **4.7/5** by 581 users. Top-rated for **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Ahrefs?

SEO, comercializadores, agencias, corporaciones, pequeñas y medianas empresas.

## Quick Stats & Ratings

| Metric | Valoración | Detail |
| **En general** | **4.7/5** | 581 Opiniones |
| Facilidad de uso | 4.5/5 | Based on overall reviews |
| Asistencia al cliente | 4.5/5 | Based on overall reviews |
| Relación calidad-precio | 4.2/5 | Based on overall reviews |
| Funcionalidades | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Ahrefs
- **Founded**: 2010

## Commercial Context

- **Precio inicial**: 99,00 US$
- **Modelo de precios**:  (Free version available)
- **Target Audience**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000
- **Deployment & Platforms**: Cloud, SaaS, Web
- **Idiomas admitidos**: alemán, chino, español, francés, inglés, japonés, neerlandés, polaco, portugués, ruso, sueco, turco
- **Available Countries**: Alemania, Angola, Argelia, Australia, Benín, Botsuana, Brasil, Burkina Faso, Burundi, Cabo Verde, Camerún, Canadá, Chad, China, Comoras, Congo, Egipto, Eritrea, Estados Unidos, Esuatini and 46 more

## Funcionalidades

- API
- Alertas y notificaciones
- Análisis de la competencia
- Análisis de páginas web
- Automatización de marketing
- Búsqueda/filtro
- Creación de informes de tráfico web
- Creación de informes y estadísticas
- Creación de informes/análisis
- Gestión de SEO
- Gestión de auditorías
- Gestión de campañas
- Gestión de contenidos
- Gestión de enlaces
- Herramientas de investigación de palabras clave
- IA y aprendizaje automático
- Importación y exportación de datos
- Keyword Analysis
- Keyword Discovery
- Marketing Management
- Métricas de rendimiento
- Panel de actividades
- Panel de comunicaciones
- Seguimiento de conversión
- Seguimiento de palabras claves
- Seguimiento de posiciones de palabras clave
- Supervisión
- Visualización de datos

## Integrations (2 total)

- Google Analytics 360
- Google Search Console

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Chat

## Categoría

- [Herramientas para SEO](https://www.capterra.es/directory/30931/seo/software)

## Categorías relacionadas

- [Herramientas para SEO](https://www.capterra.es/directory/30931/seo/software)
- [Herramientas para optimización de sitios web](https://www.capterra.es/directory/31557/website-optimization-tools/software)
- [Herramientas de análisis web](https://www.capterra.es/directory/30073/web-analytics/software)
- [Herramientas de marketing en redes sociales](https://www.capterra.es/directory/30781/social-media-marketing/software)
- [Herramientas de automatización de marketing](https://www.capterra.es/directory/6/marketing-automation/software)

## Alternativas

1. [SE Ranking](https://www.capterra.es/software/142169/se-ranking) — 4.7/5 (297 reviews)
2. [Semrush](https://www.capterra.es/software/151962/semrush) — 4.6/5 (2315 reviews)
3. [Wix](https://www.capterra.es/software/169007/wix) — 4.4/5 (10561 reviews)
4. [AccuRanker](https://www.capterra.es/software/149278/accuranker) — 4.9/5 (330 reviews)
5. [Moz Pro](https://www.capterra.es/software/152215/moz-pro) — 4.5/5 (349 reviews)

## Opiniones

### "With ahrefs you can make your website print money" — 5.0/5

> **Usuario verificado** | *8 de mayo de 2024* | Marketing y publicidad | Recommendation rating: 9.0/10
> 
> **Puntos a favor**: Almost best tool to spot the rankings on your competitors and discover their links. Period.&#10;They tried to add website analysis. You can use that part for free under certain conditions.
> 
> **Desventajas**: The price gone up lately.&#10;The website analysis part is ok but basic.
> 
> I used to had a routine on spoting links, keywords and writing based on the analysis, ahrefs was my everyday tool and always discovered what my competitors were doing.

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### "I like some features" — 5.0/5

> **Elle** | *14 de mayo de 2024* | Diseño | Recommendation rating: 5.0/10
> 
> **Puntos a favor**: It seems to cover all the bases within its paid packages
> 
> **Desventajas**: I can get most of the reports for free using other tools
> 
> It's good for those people who want all their tools in one place and I can see why it is the industry leader. For me though, I'm kind of covered with other tools that I use.

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### "Best SEO Suite of Tools (in my opinion)" — 5.0/5

> **Stephen** | *27 de enero de 2026* | Software informático | Recommendation rating: 10.0/10
> 
> **Puntos a favor**: The different kinds of features it has and how it is exactly made for every possible use case imaginable for SEO. It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc
> 
> **Desventajas**: It can be a bit overwhelming and complex and times. Sometimes it does produce slow results also and has a slow learning curve.
> 
> Overall, a really happy experience. Once you get to learn it, it just is very helpful for any SEO task.

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### "Years in my digital marketing toolset and will be for years to come" — 5.0/5

> **Paul** | *6 de septiembre de 2025* | Marketing y publicidad | Recommendation rating: 9.0/10
> 
> **Puntos a favor**: Organisation of massive data into really simple to follow 'flows'. I think just about everyone will find their own fairly unique way of doing the reporting they need but unlike some of the competition - that's fantastic\! Find the data, deep dive into it, explore, collate lists, download, analyse. There's so many opportunities to use this data set.
> 
> **Desventajas**: I think tools like this start as one thing and then try to move into full stack analysis or usage tools. Ahrefs has done this - so perhaps you're paying for things you don't need - but it has handled it a touch more gracefully than other software.
> 
> I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset.

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### "Declining quality of data since 2023" — 2.0/5

> **Jana** | *24 de septiembre de 2025* | Marketing y publicidad | Recommendation rating: 1.0/10
> 
> **Puntos a favor**: We are still a paying user of Ahrefs at TheoryDigital but honestly, there's less and less to like. I have been extensively using the keyword research tool though, to produce writing prompts. That's the only thing that's keeping me there.
> 
> **Desventajas**: They quit tracking niche keywords in like 2023, probably because of the server cost. So for websites in tiny niches the traffic would routinely be estimated as 0 unless you ranked on major, mainstream keywords. This costed webmasters agency business because some agencies had a process where they evaluated traffic based on Ahrefs and would not accept any alternative way. And now in 2025 they no longer track any positions that rank at over 10th place in Google, because the forced pagination in Google API would make their costs also prohibitive.
> 
> Overall the traffic estimates Ahrefs show are extremely misleading my opinion is that marketing agencies should no longer use this tool as a point of reference about traffic levels on a website. The outdated impression of Ahrefs as a reliable reference is causing damage in the industry. The keyword search has been pretty good as an ideation tool, but I worry that now that they don't access 2+ pages of SERP they will no longer have the data to provide matching queries and related queries that were so great for my process. TLDR processes relying on Ahrefs need to be rebuilt now\!

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## Links

- [View on Capterra](https://www.capterra.es/software/176340/ahrefs)

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