---
description: ¿Qué piensan los usuarios de RD Station? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de RD Station.
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title: RD Station - Opiniones, precios y características - Capterra España 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [RD Station](/software/180098/rd-station)

# RD Station

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> Un paquete de marketing ideal para startups, scaleups y medianas y pequeñas empresas en mercados en crecimiento.
> 
> Veredicto: 53 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Valoración | Detalles |
| **En general** | **4.3/5** | 53 Opiniones |
| Facilidad de uso | 4.4/5 | Basado en las opiniones generales |
| Asistencia al cliente | 3.9/5 | Basado en las opiniones generales |
| Relación calidad-precio | 3.9/5 | Basado en las opiniones generales |
| Funcionalidades | 4.0/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: RD Station

## Contexto comercial

- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: español, portugués
- **Países disponibles**: Brasil

## Funcionalidades

- Automatización de marketing
- CRM
- Gestión de campañas
- Gestión de clientes potenciales
- Marketing por correo electrónico

## Categoría

- [Herramientas de automatización de marketing](https://www.capterra.es/directory/6/marketing-automation/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.capterra.es/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Systeme.io](https://www.capterra.es/software/198994/systeme) — 4.8/5 (2126 reviews)
3. [ActiveCampaign](https://www.capterra.es/software/79367/activecampaign) — 4.6/5 (2561 reviews)
4. [Brevo](https://www.capterra.es/software/132996/brevo) — 4.6/5 (3408 reviews)
5. [MailerLite](https://www.capterra.es/software/136603/mailerlite) — 4.7/5 (2256 reviews)

## Opiniones

### "Facilitate our work, but can be better in some features" — 4.0/5

> **Bruno** | *7 de febrero de 2023* | Telecomunicaciones | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: The integration with RD CRM facilitate the marketing and commercial teams to work together.
> 
> **Desventajas**: The features for web design in order to help the user to make landing pages and email marketing are so limited.

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### "RD Station - From Lead gen to our Pipedrive CRM" — 5.0/5

> **Usuario verificado** | *25 de agosto de 2022* | Aprendizaje en línea | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: RD Station is easy to set up and had improved through the years. We use it for lead gen and then we deliver the leads to Pipedrive CRM (now using Meetime in the middle too).
It's easy to set up and we can keep many nurturing workflows that handle our daily lead gen targets.
It's easy to setup with other tools and have a send and return integration (mark for example lost in the Pipedrive CRM and it comes back to RD. Good\!)
> 
> **Desventajas**: In the beginning, it had a too manual approach for workflow build. But now it got easy. No problems here.
> 
> Handles all we need in our lead gen strategy and integrates with all we need. No issues. Easy go again with this option.

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### "Good value for starting with automation" — 3.0/5

> **Rafael** | *2 de noviembre de 2021* | Marketing y publicidad | Valoración de la recomendación: 5.0/10
> 
> **Puntos a favor**: The best thing is the price, is cheap and have all the features you need when you compare to simples email marketing Saas.
> 
> **Desventajas**: After you start you will feel a lack of features needes and then you will need to upgrade to a bigger and better software.

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### "Excellent but expensive for some projects" — 5.0/5

> **Paulo** | *2 de diciembre de 2020* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Resultados Digitais is one of the best choices worldwide for mailing automation. Customer Success Team are the best I've already seen.
> 
> **Desventajas**: Price is not the best. When you have many leads the price rises very fast.
> 
> I've used RD Station for more than 2 years and I can say it's an excellent choice.

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### "Best solution if you're in Brazil" — 4.0/5

> **Usuario verificado** | *14 de julio de 2022* | Servicios financieros | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: Most Brazilian marketers are fluent in RDStation and can easily operate it for your company (that counts a lot for productivity\!)
> 
> **Desventajas**: Some more advanced features lack and sophisticated companies and strategies end up being constrained by its limitations
> 
> Happy user as we were still in our early days. Very happy, actually.

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## Enlaces

- [Ver en Capterra](https://www.capterra.es/software/180098/rd-station)

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