---
description: ¿Qué piensan los usuarios de WooCommerce? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de WooCommerce.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: WooCommerce - Opiniones, precios y características - Capterra España 2026
---

Breadcrumb: [Inicio](/) > [Plataformas de comercio electrónico](/directory/3/ecommerce/software) > [WooCommerce](/software/187800/woocommerce)

# WooCommerce

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> Plataforma de comercio electrónico de código abierto basada en la web que ayuda en la creación de tiendas online con temas, pagos y opciones de envío y más.
> 
> Veredicto: 1054 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa WooCommerce?

Plataforma de eCommerce que ayuda a los minoristas de tamaño pequeño a grande a gestionar múltiples cuentas de clientes, pagos, pedidos, inventarios y tiendas.

## Estadísticas y valoraciones rápidas

| Métrica | Valoración | Detalles |
| **En general** | **4.5/5** | 1054 Opiniones |
| Facilidad de uso | 4.3/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.0/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.6/5 | Basado en las opiniones generales |
| Funcionalidades | 4.5/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Automattic
- **Ubicación**: San Francisco, EE. UU.

## Contexto comercial

- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratuita)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Windows (local), Linux (local)
- **Idiomas admitidos**: afrikáans, alemán, chino, coreano, danés, español, finés, francés, hebreo, inglés, italiano, japonés, neerlandés, noruego, sueco, turco, árabe
- **Países disponibles**: Australia, Canadá, Estados Unidos, Francia, Reino Unido

## Funcionalidades

- API
- Acceso móvil
- CRM
- Carro de compra
- Catalog Management
- Creación de informes/análisis
- Gestión de SEO
- Gestión de comercio electrónico
- Gestión de envíos
- Gestión de impuestos
- Gestión de ingresos
- Gestión de inventarios
- Gestión de opiniones
- Gestión de pedidos
- Gestión de promociones
- Gestión de páginas web
- Marketing por correo electrónico
- Optimización de inventario
- Seguridad de datos
- Third-Party Integrations

## Integraciones (en total: 17)

- Brevo
- Campaign Monitor by Marigold
- Elementor
- Google Analytics 360
- HappyFox Chat
- Klaviyo
- LiveChat
- MailerLite
- Meta for Business
- PayPal
- PayPal Enterprise Payments
- ReferralCandy
- Square Point of Sale
- Stripe
- WordPress

… y 2 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos

## Categoría

- [Plataformas de comercio electrónico](https://www.capterra.es/directory/3/ecommerce/software)

## Categorías relacionadas

- [Plataformas de comercio electrónico](https://www.capterra.es/directory/3/ecommerce/software)
- [Software de inventario](https://www.capterra.es/directory/30006/inventory-management/software)
- [Software de carrito de compra](https://www.capterra.es/directory/30848/shopping-cart/software)
- [Software de headless ecommerce](https://www.capterra.es/directory/32175/headless-ecommerce-platform/software)

## Alternativas

1. [Shopify](https://www.capterra.es/software/83891/shopify) — 4.5/5 (6721 reviews)
2. [Wix](https://www.capterra.es/software/169007/wix) — 4.4/5 (10795 reviews)
3. [Shopify POS](https://www.capterra.es/software/205337/shopify-pos) — 4.6/5 (248 reviews)
4. [Salesforce Commerce Cloud](https://www.capterra.es/software/180822/salesforce-commerce-cloud) — 4.5/5 (103 reviews)
5. [Adobe Commerce](https://www.capterra.es/software/83890/magento-commerce) — 4.3/5 (662 reviews)

## Opiniones

### "Cheap, reliable but quite slow." — 5.0/5

> **Imanol** | *8 de julio de 2025* | Entretenimiento | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: Very easy to create plugins and customize themes. And the price of this platform is the most competitive.
> 
> **Desventajas**: It's easy to break the platform and when you install multiples plugins, sometimes them slow a lot the system.
> 
> More than 50 ecommerces created with this platform about different topics. It's a very reliable platform and easy to maintain

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### "My go-to solution when building eCommerce" — 4.0/5

> **Alexandra** | *30 de agosto de 2025* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: When working with woocommerce, there is a lot of flexibility on what you what t your website to be. Whether you are selling virtual or physical products, it’s the best solution for building eCommerce with Wordpress. There is a lot of extra plugins that give great flexibility in all the needs you might encounter depending on the type of business or eCommerce you have.
> 
> **Desventajas**: It’s not a beginners system. You need to understand how to set it up correctly as there is room to a lot of confusion, specially when it comes to shipping, product variables, payment methods. The plugin does not give all solutions in one, and you need to have experience in setting up the correct way.
> 
> It’s my go-to when building eCommerce websites because its flexibility. Although it requieres experience, it lets you set up almost every type of business that wants online payments. It can be catering services, an organization with member discount, monthly subscription style of service, traffic school, or normal physical product eCommerce website. It’s helpful when the website has very specific requirements.

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### "Enables any business to perform like a store." — 5.0/5

> **Elle** | *30 de noviembre de 2023* | Diseño | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Woocommerce allows even the smallest of shops to push their products across the internet.
> 
> **Desventajas**: It can rarely be used "out of the box". It takes a lot to set up and isn't for unknowledgeable users. But then, I'm happy to set it up for our clients which means all they need to do is edit their inventory or add new products.
> 
> It's usually a positive experience. To be fair, it is the pricing of WooCommerce addons that puts me off sometimes.

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### "Great Bolt-On Ecommerce Tool for Wordpress" — 4.0/5

> **Micah** | *11 de septiembre de 2026* | Marketing y publicidad | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: I love how it is the go-to system for the greatest CMS on earth - Wordpress. It makes launching a website and selling ecommerce in the same instance easier
> 
> **Desventajas**: I don't like how it does not have as many features as competing alternative ecommerce tools, I think it has a little way to go to get as many integrations and ease of use
> 
> It is a great tool to bolt onto the greatest CMS on earth, wordpress, but it lacks more advanced ecommerce features

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### "WooCommerce Usage Review" — 4.0/5

> **Dean** | *28 de agosto de 2026* | Servicios para el consumidor | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: We use WooCommerce for our site and payment processing. It is easy to use and we were able to to customize our front and backend of our site with ease.
> 
> **Desventajas**: It took a min to go through  and understand all the features that they offer. Some of the features you have to upgrade to use them.

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## Enlaces

- [Ver en Capterra](https://www.capterra.es/software/187800/woocommerce)

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