--- description: ¿Qué piensan los usuarios de WooCommerce? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de WooCommerce. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: WooCommerce - Opiniones, precios y características - Capterra España 2026 --- Breadcrumb: [Inicio](/) > [Plataformas de comercio electrónico](/directory/3/ecommerce/software) > [WooCommerce](/software/187800/woocommerce) # WooCommerce Canonical: https://www.capterra.es/software/187800/woocommerce Página: 1 de 43\ Siguiente: [Página siguiente](https://www.capterra.es/software/187800/woocommerce?page=2) > Plataforma de comercio electrónico de código abierto basada en la web que ayuda en la creación de tiendas online con temas, pagos y opciones de envío y más. > > Veredicto: 1047 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa WooCommerce? Plataforma de eCommerce que ayuda a los minoristas de tamaño pequeño a grande a gestionar múltiples cuentas de clientes, pagos, pedidos, inventarios y tiendas. ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.5/5** | 1047 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.0/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.6/5 | Basado en las opiniones generales | | Funcionalidades | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Automattic - **Ubicación**: San Francisco, EE. UU. ## Contexto comercial - **Modelo de precios**: (versión gratuita disponible) (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Windows (local), Linux (local) - **Idiomas admitidos**: inglés - **Países disponibles**: Australia, Canadá, Estados Unidos, Francia, Reino Unido ## Funcionalidades - Acceso móvil - CRM - Carro de compra - Catalog Management - Creación de informes/análisis - Gestión de SEO - Gestión de comercio electrónico - Gestión de envíos - Gestión de impuestos - Gestión de ingresos - Gestión de inventarios - Gestión de opiniones - Gestión de pedidos - Gestión de promociones - Gestión de páginas web - Marketing por correo electrónico - Seguridad de datos - Third-Party Integrations ## Integraciones (en total: 18) - Brevo - Campaign Monitor by Marigold - Elementor - Google Analytics 360 - HappyFox Chat - Klaviyo - LiveChat - Mailchimp - MailerLite - Meta for Business - PayPal - PayPal Enterprise Payments - ReferralCandy - Square Point of Sale - Stripe … y 3 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos ## Categoría - [Plataformas de comercio electrónico](https://www.capterra.es/directory/3/ecommerce/software) ## Categorías relacionadas - [Plataformas de comercio electrónico](https://www.capterra.es/directory/3/ecommerce/software) - [Software de inventario](https://www.capterra.es/directory/30006/inventory-management/software) - [Software de carrito de compra](https://www.capterra.es/directory/30848/shopping-cart/software) ## Alternativas 1. [Shopify](https://www.capterra.es/software/83891/shopify) — 4.5/5 (6707 reviews) 2. [Wix](https://www.capterra.es/software/169007/wix) — 4.4/5 (10764 reviews) 3. [Shopify POS](https://www.capterra.es/software/205337/shopify-pos) — 4.6/5 (246 reviews) 4. [Salesforce Commerce Cloud](https://www.capterra.es/software/180822/salesforce-commerce-cloud) — 4.5/5 (101 reviews) 5. [Squarespace](https://www.capterra.es/software/143461/squarespace) — 4.6/5 (3417 reviews) ## Opiniones ### "Cheap, reliable but quite slow." — 5.0/5 > **Imanol** | *8 de julio de 2025* | Entretenimiento | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Very easy to create plugins and customize themes. And the price of this platform is the most competitive. > > **Desventajas**: It's easy to break the platform and when you install multiples plugins, sometimes them slow a lot the system. > > More than 50 ecommerces created with this platform about different topics. It's a very reliable platform and easy to maintain ----- ### "My go-to solution when building eCommerce" — 4.0/5 > **Alexandra** | *30 de agosto de 2025* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: When working with woocommerce, there is a lot of flexibility on what you what t your website to be. Whether you are selling virtual or physical products, it’s the best solution for building eCommerce with Wordpress. There is a lot of extra plugins that give great flexibility in all the needs you might encounter depending on the type of business or eCommerce you have. > > **Desventajas**: It’s not a beginners system. You need to understand how to set it up correctly as there is room to a lot of confusion, specially when it comes to shipping, product variables, payment methods. The plugin does not give all solutions in one, and you need to have experience in setting up the correct way. > > It’s my go-to when building eCommerce websites because its flexibility. Although it requieres experience, it lets you set up almost every type of business that wants online payments. It can be catering services, an organization with member discount, monthly subscription style of service, traffic school, or normal physical product eCommerce website. It’s helpful when the website has very specific requirements. ----- ### "Enables any business to perform like a store." — 5.0/5 > **Elle** | *30 de noviembre de 2023* | Diseño | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Woocommerce allows even the smallest of shops to push their products across the internet. > > **Desventajas**: It can rarely be used "out of the box". It takes a lot to set up and isn't for unknowledgeable users. But then, I'm happy to set it up for our clients which means all they need to do is edit their inventory or add new products. > > It's usually a positive experience. To be fair, it is the pricing of WooCommerce addons that puts me off sometimes. ----- ### "The best (and only) truly free ecommerce plugin" — 5.0/5 > **Austin** | *30 de junio de 2026* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: It's overall the best bang for the buck ecommerce Software available. It allows more technical users to be able to customize it using code, as well as less technical users to add on features through the WordPress plugin repository. > > **Desventajas**: Websites with a lot of products can experience site speed issues, however, this sometimes can be dependent on the hosting environment. Integration with 3rd party shipping platforms can sometimes be difficult. > > Whether you have a web development background or not, WooCommerce can be a great place to start selling if you have an existing WordPress website. ----- ### "Plug and Play and Get Paid" — 5.0/5 > **Patrick** | *3 de abril de 2026* | Bienes de consumo | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Not only is it free to set up, but the fact that I was able to easlity create an ecommerce site to sell my products in literally in hours was great. The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly. Adding products and chaging pricing - also easy to use. > > **Desventajas**: Seems I am always updating the plug-in, and I worry about security. (Although it hasn't been an issue). If I was not super savvy on web design/Wordpress, I might have found it difficult to set up. > > I am please with being able to have an ecommerce store that works so I can concentrate on marketing and new product development. ----- Página: 1 de 43\ Siguiente: [Página siguiente](https://www.capterra.es/software/187800/woocommerce?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.es/software/187800/woocommerce) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados