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Publitas
¿Qué es Publitas?
Publitas combina una potente plataforma con una alianza estratégica para ofrecer soluciones de contenido online para el panorama minorista actual.
Permite que los clientes descubran contenido y se inspiren publicando catálogos online. Más de 1600 comercios minoristas destacados como IKEA, Aldi, Carrefour y Staples usan Publitas.
Los compradores pueden navegar por los productos desde cualquier dispositivo y en cualquier momento, recibir catálogos dinámicos personalizados y comprar directamente desde la publicación.
¿Quién usa Publitas?
Sus planes Enterprise se usan en algunos de los comercios minoristas más grandes del mundo, como IKEA, Staples, Aldi y Carrefour. Sus planes de autoservicio son adecuados para comercios minoristas y tiendas de comercio electrónico de pequeño y mediano tamaño.
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Publitas
Opiniones de Publitas
Muy conforme con el producto.
Puntos a favor:
Lo más importante para mí, es la facilidad en las publicaciones y la programación. Su interfaz con Analitycs.
Puntos en contra:
En nuestro caso contamos con distintas zonas de precios, veo negativo que cada una de esas zonas de una misma publicación cuenten como publicaciones del pack. Veia negativo no poder incorporar gif animados o pequeños dinamismos pero entiendo que ahora ya se pueden incorporar.

Innovative, Fast-Paced, and a Pleasure to Work with.
Comentarios: They are an absolute pleasure to work with. I've been in the technology business for twelve years and have worked with hundreds of 3rd parties. By far, Publitas is my favorite. The fact that they come to our quarterly meetings with not only free upgrades, but revenue-driving features is incredible. All partners should behave the same. In addition, when we also mention improvements we'd like to see in the future - it's as if by magic, the feature is ready for us within a week or two.
Puntos a favor:
Publitas is consistently innovating their e-catalog software to allow for embedded playable videos, slideshows, animated gifs for an incredible user experience. Every three months they come up with something that is astonishing. Now, they are working on personalized catalogs, automated builders, lead-forms to acquire new customers, and integrating into sales applications. Integration was easy. Publitas was up and going on our site within 3 days once contracts were signed. (It took us time to load in our 25 catalogs.)
Puntos en contra:
The google tag manager integration is cumbersome; though Publitas is entirely willing to assist in the setup process as well as help us debug issues that originated in the original EPIserver setup.

It's all about catalogues
Comentarios: I have been working with Publitas for several years in my previous job. At some point Publitas has completely changed their product also due to HTML5 and newer trends on the market. I think it was exactly the right thing to do and also shows that Publitas stays at the pulse of the time. I had the pleasure also to be one of the alpha testers and contribute my feedback directly. Additionally we performed several tests together to find out if the new features have a negative impact on the consumers. To me, this is exactly how the product development should be planned, by the feedback of the end-users and the system users.
Puntos a favor:
The software is extremely easy to use and learn. At the same time the product offers features to use the Publitas software on the enterprise level which was exactly what we needed, e.g. multi-language support, user management concept and the possibility to adjust the domain displayed. The company at which we have been using Publitas is operating in over 20 markets so this was a must for us. Also the provided RSS feed provides the capability to develop a custom component in the CMS to display several catalogues at a glance and to filter them. We used this one heavily.
Puntos en contra:
At the time when I have been using the product it was only possible to use it with Google Analytics. We used a different Web Analytics software at the time so it would have been nice to integrate it in the publications. As far as I'm aware this has been changed.
Alternativas consideradas previamente:
Digital version of our magazine looks great
Puntos a favor:
Publitas is easy to use and helps us make our biannual magazine available to our online readership quickly and in a visually attractive manner.
Puntos en contra:
Publitas does not offer specific accessibility features but instead relies on you to upload accessible PDF files. This can be challenging depending on the PDF source and I wish there were built-in options to improve the accessibility of PDFs uploaded to Publitas.
Respuesta de Publitas
el mes pasado
We appreciate you taking the time to write us this review and providing detailed insights for other potential buyers. Your feedback will be taken back to our team to keep optimizing our offering.
Seamless Content Sharing
Comentarios: Publitas is an easy to use and reliable platform for our B2B and internal communication. Our team uses it to craft important pitches to buyers and other key stakeholders. It's also an invaluable tool for internal visual work. We use it as a daily basis for simple sharing of design iterations with our C-suite. The simplicity of use for non-designers is invaluable. The hosting is reliable and just "works" for us, both in real time, and as an archive of past projects. We use Publitas in simple ways, and we can it can grow with us if we decide to take advantage of its more advanced features.
Puntos a favor:
Favorite things about the Publitas platform:Ease of use.Value.Dependability.Flexibility.Ability to turn on and off link access easily and quickly.
Puntos en contra:
Don't have any current Cons to list. The platform works well for our needs. We started with the free program, but then upgraded to a paid option when we wanted to have more control over keeping our links private from the web.
Respuesta de Publitas
el mes pasado
Your endorsement is invaluable to us, and we're so grateful that you've recognized the effort we put into our software.