Constant Contact

Constant Contact

Por Constant Contact

¿Quién usa Constant Contact?

Constant Contact ayuda a las pequeñas y medianas empresas, organizaciones sin ánimo de lucro y asociaciones en todo el mundo a comunicarse con su público y hacer crecer su negocio.

¿Qué es Constant Contact?

Cientos de miles de clientes como tú confían en las efectivas y sencillas herramientas de marketing por correo electrónico de Constant Contacts para aumentar las ventas, fidelizar clientes, obtener nuevos clientes y generar impresiones positivas.

Descubre por qué Constant Contact es la opción n.º 1 de marketing por correo electrónico con una prueba gratis de 60 días.

Información sobre Constant Contact

Constant Contact

http://www.constantcontact.com

Fundada en 1998

Resumen de precios de Constant Contact

Constant Contact está disponible a partir de 20,00 US$/mes. Constant Contact no tiene versión gratuita, pero ofrece una prueba gratis. Consulta más información sobre precios de Constant Contact a continuación.

Precio inicial

20,00 US$/mes

Versión gratuita

No

Prueba gratis

Implementación

En la nube, SaaS, web

Móvil: nativo de iOS

Móvil: nativo de Android

Formación

En directo en línea

Seminarios web

Documentación

Asistencia

Horas laborables

En línea

Funciones de Constant Contact

Herramientas de automatización de marketing
Análisis y seguimiento del ROI
CTA personalizables
Campañas de goteo
Contenido dinámico
Evaluación de clientes potenciales
Inteligencia de ventas
Marketing de búsqueda
Marketing social
Pruebas A/B
Páginas de aterrizaje y formularios web
Segmentación
Seguimiento de visitantes de la web
Autorrespondedores
Biblioteca de imágenes
Campañas de goteo
Conformidad CAN SPAM
Contenido dinámico
Correo electrónico activado por evento
Correos electrónicos optimizados para el formato móvil
Creación de informes/análisis
Editor de correo electrónico WYSIWYG
Encuestas de cliente
Gestión de la lista de correo
Gestión de modelos
Gestión de suscriptores
Pruebas A/B
Páginas de aterrizaje y formularios web
Gestión de campañas
Gestión de equipo
Notificaciones basadas en eventos
Pruebas A/B
Segmentación de audiencia
Seguimiento de ubicación
Base de datos de contactos
Contenido dinámico
Creación de informes/análisis
Gestión de la lista de correo
Gestión de modelos
Pruebas A/B
Supervisión de correo electrónico
Verificación antispam
Análisis
Enfoque en grupo objetivo de clientes
Filtrado por palabras clave
Gestión de contactos
Gestión de contenidos
Gestión de varias cuentas
Programación de publicaciones
Publicaciones automatizadas
Seguimiento de conversión
Calendario de eventos
Creación de informes/análisis
Encuestas y comentarios
Gestión de campañas
Gestión de páginas web
Marketing basado en la localización
Marketing por correo electrónico
Promoción de redes sociales
Páginas de aterrizaje y formularios web
Segmentación de audiencia
Admite audio/imágenes/vídeo
Biblioteca de preguntas
Encuesta móvil
Encuesta sobre sitio web
Herramientas de análisis de datos
Lógica de exclusión
Marketing por correo electrónico
Rama de preguntas
Recolección de respuestas sin conexión
URL de encuestas personalizadas

Opiniones de Constant Contact

Mostrando 5 de 1597 opiniones

En general
4.3/5
Facilidad de uso
4.3/5
Atención al cliente
4.2/5
Funcionalidades
4.1/5
Relación calidad-precio
4.1/5
Nathan R.
Director, Management Information Systems
Política pública, 13-50 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    3/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 3/9/2018

"Robust Email Marketing"

Comentarios: Converting web site visitors to email marketing recipients has never been easier, as site visitors simply select which programs they are interested in and they are automatically added to the appropriate contact lists in Constant Contact. Constant Contact has made it painless to conduct email marketing campaigns that circumvent spam filters, something that Emma and MailChimp struggled with.

Puntos a favor: Constant Contact makes it really easy to make attractive, functional emails and to conduct email campaigns with sequencing. Building emails is done via a drag-and-drop interface (WYSIWYG), so you don't have to have any coding experience with html or css. It's really easy to schedule your campaigns, too. If you can use Outlook and Word, you should be able to get comfortable with Constant Contact pretty quickly. It's also really easy to build and manage contact lists, including importing from csv files. And Constant Contact does a good job of tracking bad email addresses and removing them from your lists, which is important because you are charged by the number of contacts you have. I also like that you can send yourself previews so you can try the messages out on different mail programs and tweak them to your liking. Once you've sent out the messages, Constant Contact offers reporting to let you know how successful your campaign was, including the click-through rate. It also sends you reports about who is being added to and removed from your contact lists. Its integration with several WordPress form plugins means it's easy to convert web traffic to email marketing recipients.

Contras: Permissions. There are basically two levels of permissions besides the account owner: campaign creator and account manager. It would be nice to have more granular control over what users can do, because account manager gives users a lot of freedom, but is necessary to work with contacts, schedule a send, etc. The other thing I don't like is how quickly the cost ramps up. Having used Emma and MailChimp, I feel like Constant Contact is the most robust platform. But it is expensive.

  • Fuente de la reseña 
  • Publicado el 3/9/2018
Curt L.
President
Ha utilizado el software durante: Más de dos años
  • Valoración global
    4/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 25/11/2017

"Easy to use, great for contact management, but terrible customer service "

Comentarios: The email analytics and reports are great.

Puntos a favor: I use CC to to manage our large contact database and to send out email updates. It is great for segmenting our list -- from general interest to communications to fundraising. The automated features are great, especially that it will not allow the same email to appear in the same inbox twice. It also merges duplicate contacts. We use it across the entire organization. Constant contact is great for merging duplicate contacts, updating your address book, giving a reliable open rate and thorough reports, and allowing you to segment large email lists.

Contras: When uploading additional contacts, CC wants to see how they actively subscribed. This can be problematic when uploading an older email list (i.e. you may just have a spreadsheet of The List and they want to see more evidence). Additionally, it is a little pricey compared to competitors such as MailChimp. It would be great to be able to export email campaigns as HTML.Be extremely careful when importing contacts. Constant Contact wants to see how they actively subscribed. Sometimes it is hard to prove this when you have entered information for people you have an established relationship with, or if they verbally requested to be added. Constant Contact wants to actually see the (paper) sign-up sheet. This is unachievable for businesses/groups that have been around long enough to have established an email list based on personal relationships or when importing business cards. As for the design, sizing images can be difficult when you are using a self-designed template. As for the contact management services, representatives have very little technical knowledge and don't seem to understand marketing techniques used within certain industries.

  • Fuente de la reseña 
  • Publicado el 25/11/2017
Akande D.
Marketing Communications Specialist
Bienes de consumo, 1001-5000 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    4/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 11/3/2020

"A simple and robust solution for Email marketing"

Comentarios: Constant Contact is a great solution for smaller organizations that have simple email marketing needs. They do what they do very well and offer a solution that is easy to learn and adopt within smaller organizations. I would definitely recommend it to small businesses or non-profits.

Puntos a favor: Constant Contact has a very clean interface and a dashboard that makes it easy to navigate and learn. When compared to other solutions like Mailchimp, I found Constant Contact to be more intuitive and simpler. Our client was able to adopt it quickly where they struggled with other solutions.

Contras: Constant Contact's List set up is not very robust and is somewhat limiting. Their email builder is very structured as well, which can be good for some, but can be difficult to navigate for more custom email builds or email builds that leverage dynamic content.

  • Fuente de la reseña 
  • Publicado el 11/3/2020
Jeff J.
Business Manager
Medios de difusión, 501-1000 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 17/1/2020

"A nimble framework with solid variety"

Comentarios: Over all, it satisfies with tons of options and features. It's been around for quite a while so it has maturity. I like that, because it's less likely to drop off the grid and force me to learn a different application. With the savings of a few home-made cappuccinos instead spending at the coffee stand, you can easily afford this!

Puntos a favor: Constant Contact has a smooth feel and almost always gives back more than I put into it. It's simple, solid, and scores big with me in mass management of details, as well as private and public listings. From crafting a simple update, to publishing an intricate periodical, it does the trick. The better your skills in composition and design, the better this suite will engage your craft. If you're not really into complex "back end" matters, like analytics, CTA, efficiency, and delivery success, that's ok. You'll still be able to feel the "pulse"; and like many things, the rest will come with time. The best part is that it grows on you over time, instead of impressing you upfront, and then disappointing. This "work-on-it-anywhere" app is chock full of tools for social marketing, surveys and campaigns, monitoring, scheduling, automation and similar workflows, to design, custom templates, storage, libraries, and hosting, etc. However, don't ease up on your final proof, because that's where I make the "best" mistakes! The more polished it is, the more embarrassing that typo will be! Constant Contact is a multi-level mobile tool, with plans that meet well.

Contras: While I don't always anticipate maintenance down-times, a more diverse notification system of maintenance times would be nice. I also believe a "pay-per-use" option for a reasonable time-frame would be great for businesses with less predictable budgets, trying to get off the ground. Also, sometimes design tools aren't as pliable as I'd like sometimes (I'm a so-so perfectionist). But for the price, that's ok!

  • Fuente de la reseña 
  • Publicado el 17/1/2020
Aaron S.
Owner
Ha utilizado el software durante: Más de dos años
  • Valoración global
    3.5/5
  • Facilidad de uso
    3.5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    3.5/5
  • Relación calidad-precio
    3.5/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Fuente: SoftwareAdvice
  • Publicado el 30/8/2016

"Great For Large Contact Base"

Puntos a favor: Constant Contact does a great job of managing multiple groups/list and lots of contacts. I've worked with clients who have a large customer base and Constant Contact allows managing large amounts of group/lists and allows you to manual remove unsubscribers and errors. They are rolling out a new version of their email builder, but the older version does allow custom css coding per block which really allows customizing their templates.

Contras: There are a lot of quirks within Constant Contact that I haven't seen in Mailchimp, specifically with using external links for photos and links. The actual editing of text and links within the email builder is quirky and has some issues. Also, the new search feature for previous emails is really slow and takes a long time to find previous emails unless you create folders for all your emails.

  • Fuente de la reseña 
  • Fuente: SoftwareAdvice
  • Publicado el 30/8/2016