Constant Contact

Herramienta fácil para email marketing

Comentarios: Ha sido una experiencia satisfactoria.

Puntos a favor:

Definitivamente es una de las herramientas más fáciles de utilizar para la creación de campañas de email marketing

Puntos en contra:

Tal vez el punto débil de esta plataforma es el contacto con el área de atención a clientes ya que al estar en EU, es complicada la comunicación

De las mejores aplicaciones en su tipo

Puntos a favor:

Muy fácil de usar a pesar de tener tantas opciones útiles para enviar correo masivo. Es muy fácil de subir tus contactos. La herramienta para elaborar tu correo es increíble, con muchas opciones y plantillas muy fácil de usar. Es un producto super maduro y siempre a la vanguardia. También me gusta mucho que tiene una opción para quienes no tenemos el recurso necesario para las opciones de pago, pero que tiene todo el potencial de la herramienta.

Puntos en contra:

No hay algo en específico que no me guste. Lo que sucede es que existen otras herramientas con características muy similares que tienen un menor costo. Algunas incluso de un solo pago.

Perfect for Professional Marketing Campaigns

Puntos a favor:

I work at a major advertising company for wedding vendors and we love using Constant Contact to design and personalize email campaigns to our various types of vendors (makeup artists, salons, DJs, etc.). I love how customizable everything is and how with a few clicks, automation is made easy.

Puntos en contra:

We've had a couple of bugs across our team and it can be a pain to get in touch with a customer service rep, but usually once we do, they're an easy fix.

Clean, responsive design and intuitive list management

Comentarios: Customer service has always been helpful, especially when trying to figure out why specific customers are not receiving messages. There is strong automation capability, but we haven't utilized it to its potential.

Puntos a favor:

Responsive design and ability to create multiple, clean, attractive templates with varying brand elements. Simple, intuitive drag-and-drop interface. List management is user-friendly and customizable.

Puntos en contra:

Formatting of text styles is clunky and time consuming. There is the ability to apply headline and body text styles to some elements, but it is not intuitive at all. Management of bounced/suspended email addresses is not intuitive or informative.

A middle of the road product that gets the job done

Comentarios: Overall, it delivers your emails, it organizes different contact lists and you can segment them. You can schedule your emails and even add in social campaigns. It does what it should, however, creating the email is actually more complicated than it needs to be and it feels like you are designing in 2001 software with tables. Its a big disjointed and clunky. You don't' have the design freedom that is otherwise available in other products. It is more complicated to learn and create than others. It's missing the bells and whistles, so if you are more of a programmer than designer, than this would work great for you.

Puntos a favor:

The deliverability is good, the easy to view statistics are a nice feature.

Puntos en contra:

It lacks design functionality, and an intuition that users are now dependent on when creating an email quickly. The biggest issue I have with this is that if a user unsubscribes it takes a whole lot of work to get them back into the system. Some people unsubscribe to one email not realizing that it removes them completely and to get back on the list, they have to fill out a form (that you have to create) and can take a week or so to get them back in. So, it took LOTS of time to even figure that was happening and then had to create the form and wait a week etc etc. I understand there is a need for compliance but there has to be a better way...