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¿Qué es Marketo Engage?

Adobe Marketo Engage utiliza datos e IA para automatizar las tareas y flujos de trabajo de marketing y, a la vez, hacer seguimiento del impacto y el alcance. Las automatizaciones asistidas por IA te ayudan a crear perfiles detallados, así como a encontrar nuevos públicos y clientes potenciales y a dividirlos en segmentos. La "escucha" en tiempo real activa el contenido relevante en marketing por correo electrónico, dispositivos móviles y web, así como en canales de pago y redes sociales. Las integraciones nativas conectan la automatización de marketing con tus herramientas más importantes, como tu CRM, para permitir que tus equipos sincronicen los esfuerzos de marketing y ventas.

¿Quién usa Marketo Engage?

Para las empresas B2B o B2C que se preocupan por el cuidado de los clientes, la segmentación personalizada y escalable, la personalización y la profunda participación del cliente.

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Opiniones de Marketo Engage

Evaluación media

General
4,3
Facilidad de uso
3,8
Atención al cliente
3,9
Funcionalidades
4,3
Relación calidad-precio
3,8

Opiniones por tamaño de empresa (empleados)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Encontrar opiniones por puntuación

5
41%
4
45%
3
13%
2
1%
1
1%
Yosue
Yosue
Diseñador Web en Chile
Usuario de Linkedin verificado
Desarrollo de programas, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

La herramienta perfecta para empresas de diseño web, SEO y marketing

5,0 el año pasado

Comentarios: Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y buenos resultados (y precio elevado cof cof)

Puntos a favor:

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Puntos en contra:

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

Álvaro
Álvaro
Freelance en España
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y completa

4,0 hace 2 años

Comentarios: En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno"

Puntos a favor:

Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece.

Puntos en contra:

La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo.

Efraín
Efraín
Sales Development Representative LatAm en Argentina
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Un software gigante y poderoso para email marketing y engagement

5,0 hace 2 años

Comentarios: Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Puntos a favor:

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

Puntos en contra:

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

Marlyn
Marlyn
Marketing Operations Manager en EE. UU.
Usuario de Linkedin verificado
Tecnología y servicios de la información, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Marketeo engage – improve your customer engagement

4,0 el año pasado

Comentarios: What I like most is its marketing automation feature, which streamlines our email campaigns and allows for in depth customer analysis. This means we can provide personalized content to each user, ensuring effective communication.

Puntos a favor:

I've been using Marketo Engage and it's been helpful for our email campaigns. This platform offers a variety of tools to properly target our audience, create emails with visually attractive landing pages and analyze the results of the campaign, this gives us a better visualization of performance. The best part is that it is quite intuitive, making it accessible to both new and advanced users.

Puntos en contra:

The cost can be high, which could be a concern for smaller businesses. Additionally, the wide range of features can be a bit daunting for newcomers as it takes some time to learn and get used to.

Nzole
Junior researcher en EE. UU.
Administración educativa, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Pros and cons of Marketo Engage

5,0 hace 10 meses

Puntos a favor:

i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and customer engagement.

Puntos en contra:

The user interface is relatively not friendly and might be challenging for new users.

Usuario verificado
Usuario de Linkedin verificado
Instituciones religiosas, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Basic Use Cases are Great. Integrations with other systems, - less so

3,0 el año pasado

Comentarios: Basic use case has been great. Integrating with other systems - less so.

Puntos a favor:

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Puntos en contra:

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

Winnie
Research assistant en EE. UU.
Administración educativa, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

The best marketing solution-Marketo Engage

5,0 hace 10 meses

Puntos a favor:

I I like the flexibility that comes with the tool which helps us to scale our marketing activities

Puntos en contra:

The tool works perfectly and we have not encountered any technicalities

Stephen
Senior researcher en EE. UU.
Administración educativa, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

All-in-one marketing and lead generation solution

5,0 hace 11 meses

Puntos a favor:

I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation

Puntos en contra:

The learning curve is complex especially to people new to marketing.

George
Construction Manager en EE. UU.
Construcción, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Marketo Engage Is So Powerful and Accurate

5,0 hace 10 meses

Puntos a favor:

The accuracy of Marketo Engage makes it a top marketing automation solution. Marketo Engage has been so reliable.

Puntos en contra:

Marketo Engage does not have flaws. I do not dislike Marketo Engage at all.

Smita
Developer en EE. UU.
Software informático, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great email marketing tool with best in class functionalities and analytics

5,0 hace 10 meses

Comentarios: Overall its a great tool with powerful AI and analytics features.

Puntos a favor:

Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards.

Puntos en contra:

Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well.

Jackson
IT Manager en EE. UU.
Salud, bienestar y deporte, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Marketo Engage Is a Reliable Marketing Solution

5,0 hace 10 meses

Puntos a favor:

Marketo Engage has effective capabilities. I like the friendliness of Marketo Engage.

Puntos en contra:

I do not dislike Marketo Engage at all. Marketo Engage is super amazing.

Devon
Training Manager en EE. UU.
Bienes de consumo, 1.001-5.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Bring it together again - market what you need to sell

4,0 hace 5 meses

Comentarios: I've used this program to provide visual analytics regarding our marketing in sales agendas in organization.

Puntos a favor:

Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations. It really brought some valuable insights to our team when we were using it.

Puntos en contra:

If you don't have all your resources and all your data in an easy and accessible location to bring into the program it will be difficult to set up in the beginning.

Ephantus
Project Manager en EE. UU.
Consultoría de gestión, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

My Experience With Marketo Engage

5,0 hace 10 meses

Puntos a favor:

It makes content management easy Has amazing content delivery features

Puntos en contra:

No issues as Marketo Engage has been amazing.

Thierno Ousmane
Loans manager en EE. UU.
Banca, 501-1.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Marketo Engage, the e-mail Marketing booster.

5,0 hace 2 años

Comentarios: The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.

Puntos a favor:

1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

Puntos en contra:

Handling the software may require several times to learn.

Cameron
Cameron
Marketing Operations Manager en EE. UU.
Usuario de Linkedin verificado
Internet, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

5,0 hace 5 años

Comentarios: I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Puntos a favor:

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Puntos en contra:

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.

Lauren
Digital Marketing Lead en Australia
Dispositivos médicos, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Sophisticated software supporting your marketing automation needs

5,0 el año pasado

Puntos a favor:

The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour.

Puntos en contra:

The platform is quite technical and not very intuitive. It is a steep learning curve.

Marek
CEO en Polonia
Servicios financieros, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Marketo Engage Review

5,0 hace 2 años

Comentarios: Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing efforts. The ability to create personalized and targeted campaigns, coupled with in-depth analytics, allowed me to drive meaningful engagement with my audience. While there was a learning curve and the pricing could be a potential hurdle for some businesses, my overall experience with Marketo Engage was successful. It proved to be a valuable asset in enhancing my marketing strategies and achieving measurable results.

Puntos a favor:

One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.

Puntos en contra:

While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets.

Adolfo
Administrativo en España
Automoción, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Marketo Engage helps me track and manage marketing campaigns seamlessly.

4,0 el año pasado

Puntos a favor:

The customization options and automation features are game-changers.

Puntos en contra:

The learning curve is steep, and the interface can be overwhelming at first.

Nitanshi
Nitanshi
Assistant Vice President en India
Usuario de Linkedin verificado
Tecnología y servicios de la información, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

An excellent Marketing Automation tool and very easy to use

4,0 hace 2 años

Comentarios: Marketo is expensive but if you want enterprise automation platform and you are heavily focused on automation its the platform to go. You should have one very good marketo expert but once the implementation is done properly it runs very smoothly.

Puntos a favor:

Marketo is easy to use once implemented well. The set-up, filters, data management etc is very intuitive and caters well to automate customer journey mapping, email marketing, lifecycle management, lead scoring etc. It is easily integratable with most CRM, other analytics tools, social media platforms etc. which makes it easy to build a unified martech stack.

Puntos en contra:

Marketo's analytics section has very limited customization. Unlike SFDC which is heavy on customization, the same is not possible on Marketo. If yo want to build dashboards etc. you need another tool which is also not very easy with all platforms. Additionally, while the helpdesk is responsive, customer service in general is not as great! They also don't come up with upgrades that often or atleast dont communicate it to customers. Its more self-help system here. Last but not the least, their trainings and certifications are super expensive.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Comprehensive Marketing Automation

4,0 hace 2 años

Puntos a favor:

Marketo Engage offers lead management, email marketing, lead nurturing, campaign management, analytics, and more. It provides a robust set of tools to streamline and automate marketing processes.

Puntos en contra:

Marketo Engage can be complex, especially for new users or organizations without prior experience with marketing automation platforms.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

good comprehensive marketing automation software

4,0 hace 2 años

Puntos a favor:

Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to enhance data sharing and workflow efficiency

Puntos en contra:

May require customization to fit specific business needs, which can be time-consuming and costly

Quinn
Sales and Marketing Specialist en Filipinas
Tecnología y servicios de la información, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Excellent for all businesses.

5,0 hace 2 años

Puntos a favor:

Marketo Engage is a robust and easy-to-use digital marketing platform. It has a slew of automated and customizable features, as well as advanced lead generation and customer support. The system is simple to use and provides excellent feedback on marketing results.

Puntos en contra:

The complexity of the user interface and the lack of customization options bothered me. Some features appeared to be hidden or difficult to find as well. Furthermore, I discovered that the amount of data and metrics available was limited when compared to other marketing automation tools.

Reunaldo
Reunaldo
Senior Data Analyst en Filipinas
Usuario de Linkedin verificado
Marketing y publicidad, 501-1.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

My personal reviews for Marketo Engage

5,0 hace 2 años

Puntos a favor:

I appreciated Marketo Engage's user-friendliness and clear interface. I was able to swiftly build and manage campaigns for my organization because it was easy to use and learn. The reporting tools also enabled me to monitor and evaluate my campaigns, which contributed to their success.

Puntos en contra:

The user interface was among the aspects of Marketo Engage that I disliked the most. It had a clumsy, disorganized feeling. It was also challenging to find what I was looking for quickly due to the navigation's slight complication. In addition, it was difficult to modify reports and dashboards, and the analytics and reporting features were not as extensive as I had planned.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 501-1.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Features of Marketo Engage

5,0 hace 2 años

Puntos a favor:

You may use Marketo Engage to automate different marketing tasks, like lead generation, email campaigns, and lead nurturing. You can also make customized campaigns based on the lead's interests and preferences. By providing relevant material, you may raise engagement and conversion rates.

Puntos en contra:

For people who are not familiar with marketing automation, Marketo Engage can be complicated and challenging to use. For new users, the platform's abundance of features and capabilities can be overwhelming.Marketo Engage can be pricey, especially for small or startups businesses. It depends in how many features you need and how big your database is, the platform offers several price tiers.

Vincent
Marketing Automation Consultant en España
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

The most complete and powerful marketing automation software!

5,0 hace 2 años

Comentarios: I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.

Puntos a favor:

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Puntos en contra:

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.